Review the table below for details about the ad sources that support Open Bidding today. We are continuously working on enabling more ad sources to be available for Open Bidding.
Note: You must have a partnership with the closed beta Open Bidding ad source before it can accept ad requests from your AdMob account. In many cases, this is as simple as creating an account on the ad source's home page.
All ad sources require a contractual relationship in place before they can accept Open Bidding ad requests. Use the table below to find contact information for all closed beta Open Bidding ad sources.
Ad sources available to all closed beta publishers
To use one or more of the ad sources below, you’ll first need to set up a partnership with the ad source. Then, add the ad source to your mediation group and start Open Bidding.
Note that ad sources can choose whether to bid on your ad request based on their own understanding of the inventory. This means that ad sources may not place any bids on traffic they are not interested in. Contact the ad source for further guidance on the ad source’s performance in Open Bidding.
| Ad source | Third-party SDK required | Partnership information | Additional information |
| AppLovin | Yes | Sign up for an AppLovin account. | Please contact your AppLovin Account Manager or reach out to AppLovin Support. |
| Facebook Audience Network | Yes | Sign up for a Facebook Audience Network account. | Use the link at the bottom of the FAN Monetization Manager UI page. |
| PubMatic | No | Fill out this form. You’ll receive a confirmation email from PubMatic within 72 hours. | PubMatic will make a bid only to publishers that they’ve confirmed. Please reply to the confirmation email admobsupport@pubmatic.zendesk.com for additional information. |
Ad sources that require additional steps before activating
To use one of the ad sources below, you’ll need to express your interest to your Google account manager, and set up a partnership with the ad source. Setting up a partnership can be as simple as creating an account on the ad source's home page. Contact your Google account manager for more details.
| Ad source | Third-party SDK required |
| AdColony | Yes |
| Ad Generation | No |
| Chocolate Platform | No |
| Fluct | No |
| Improve Digital | No |
| Index Exchange | No |
| Media.net | No |
| OpenX | No |
| Rubicon Project | No |
| Smaato | No |
| Tapjoy | Yes |
| Triplelift | No |
| UnrulyX | No |
How can I use Open Bidding?
Open Bidding is covered by our App Platform Feature Policy. Before enabling Open Bidding, review the AdMob behavioral policies.
