Google works hard to ensure an ads ecosystem that protects advertisers, publishers and users from fraud and bad ad experiences. As a result, Google may sometimes place a limit on the number of ads that your AdMob account can show. This might be a temporary ad serving limit to evaluate your traffic quality, or it might be because we've identified invalid traffic concerns in your AdMob account.
If your ad serving has been limited, you can learn more about what it means and what you can do below.
Account being assessed
Ad serving on your account is being temporarily limited while we assess your traffic quality. We'll automatically review and update this limit as we continue to monitor your traffic.
What you can do
Continue to build your content and audience while we assess your site traffic. Also, make sure that you’re complying with the AdMob policies and restrictions.
In the meantime, your account is still fully accessible and you can view details about this account-level enforcement in the Policy centre.
Invalid traffic concerns
Ad serving on your account is currently being limited due to invalid traffic concerns. We’ll automatically review and update this limit as we continue to monitor your traffic.
What you can do
Your account is still fully accessible and you can view details about this account level enforcement in the Policy centre.
Review the AdMob policies and restrictions and the following resources on invalid traffic:
- How Google prevents invalid traffic
- How you can prevent invalid traffic
- What is sabotage and how to prevent it