Ad serving limits

Google works hard to ensure an ads ecosystem that protects advertisers, publishers, and users from fraud and bad ad experiences. As a result, Google may sometimes place a limit on the number of ads your AdMob account can show. This might be a temporary ad serving limit to evaluate your traffic quality, or it might be because we've identified invalid traffic concerns in your AdMob account. 

Limited ad serving applies to AdMob Network only and doesn’t affect third-party mediation, house ads, and direct sold campaigns.

If your ad serving has been limited, you can learn more about what it means and what you can do below.

While this ad serving limit typically impacts publishers for less than 30 days, it may take longer in some cases.

Account being assessed

Ad serving on your account is being temporarily limited while we assess your traffic quality. We'll automatically review and update this limit as we continue to monitor your traffic. 

What you can do

Continue to build your content and audience while we assess your site traffic. Also, make sure you’re complying with the AdMob policies and restrictions. 

In the meantime, your account is still fully accessible and you can view details about this account-level enforcement in the Policy center. 

Invalid traffic concerns

Ad serving on your account is currently being limited due to invalid traffic concerns. We’ll automatically review and update this limit as we continue to monitor your traffic.

What you can do

Your account is still fully accessible and you can view details about this account level enforcement in the Policy center. 

Review the AdMob policies and restrictions and the following resources on invalid traffic:

• How Google prevents invalid traffic
• How you can prevent invalid traffic
• What is sabotage and how to prevent it

If we do detect invalid activity on your account or if any other issues are found, your account may be subject to further enforcement actions or may be permanently disabled.