Currently, information like minimum bid to win and reserve price is shared in the bid requests to buyers. Sharing this information helps buyers bid more competitively, which can improve your yield. In some cases, buyers may have the highest bid but lose to mediation. Starting the first week of October 2019, some additional information derived from mediation demand will also be shared with buyers to avoid this situation. Sharing this additional information helps buyers realise they are not bidding competitively due to mediation, enabling them to appropriately adjust bids. Learn more.
29 August 2019: Improved yield through shared mediation information
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