Multiple Customer Management (MCM)

Publishers using MCM

Before an MCM arrangement begins, you must provide the Publisher ID to the manager. You and the manager must also agree on the the auto-payment percentage. This is the percentage of your earnings that you will automatically pay the manager for their services. 

Once the manager receives your publisher ID and you agree on the auto-payment percentage, the manager will send the MCM invitation through AdMob. When you accept the invitation, the manager will receive access to your account and the auto-payment percentage will take effect. 

Note that the auto-payment percentage earnings only applies for AdMob revenue. Revenue from a third-party network can’t be auto-paid through AdMob. 
Also, note that you can’t participate in Open Bidding Beta if you’re in an MCM arrangement with a manager.

Review manager invitations

MCM is an invite-only initiative; you have the final say on the manager you work with. The manager will send you an invitation that you can review in the AdMob Home dashboard. You must accept an invitation for an arrangement to begin.

Your account can only be managed by one manager. However, you may receive more than one invitation. You can review the invitations in the AdMob Home dashboard.  

Accept or decline manager invitations

  1. Sign in to your AdMob account at
  2. In the AdMob Home dashboard, you’ll find the invitation. Click Review proposal.
  3. Review the proposed arrangement, including the manager’s desired auto-payment percentage. This is the percentage of your earnings that the manager will automatically receive in exchange for their services.
  4. When you’re ready, check the checkbox to confirm that you’ve reviewed the MCM Terms and Conditions. 
  5. Click Accept or Decline

End the management arrangement

  1. Sign in to your AdMob account at
  2. Click Settings in the sidebar.
  3. Click in the Account managed by row.
  4. Review the on-screen information and check the checkbox.
  5. Click End arrangement

The manager will be notified that you ended the arrangement. The end of the management arrangement and auto-payment will be effective by the end of the day.

If the manager ends the management arrangement, you’ll be notified via email and in the home dashboard.

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