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Reports

Use your Mediation report

Including available filters, dimensions, & metrics

Note: We are deprecating the AdMob Network, Bidding, and Mediation reports. You can still view legacy AdMob Network, Bidding, and Mediation reports, but cannot update or save them. Any saved legacy reports will be migrated to the Ads Activity report in early 2023. 

The Mediation and AdMob Network reports are now available as ready-made reports, which are part of the Ads Activity report.

The Mediation report is a pre-made default report provided by AdMob. It can be used as a standalone report, or you can make changes to its filters, dimensions, and metrics and save it as a new report.

Filters

Functionally, filters hide unnecessary or unwanted data from your reports. When you select a filter, you're defining what you want to have in the report, and AdMob will hide anything that doesn't match the criteria in its filters.

The following are available for this report and saved reports:

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App

The Ad Mob interface showing the app and ad unit filter.

  1. Check the checkboxes beside the apps you want to filter by. You can check multiple boxes. The data for the selected apps will be shown in your report. You can use the Search box to search for specific apps by name.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.
Ad unit

Example of the ad unit filter in the Ad Mob interface.

  1. Check the checkboxes beside the ad units you want to filter by. You can check multiple boxes. The data for the selected ad units will be shown in your report. You can use the Search box to search for specific ad units by name.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.
Country

The ad mob interface showing the country filter in reports.

  1. Check the checkboxes beside the regions or countries you want to filter by. Click the arrows to display the countries in each region for more granular filtering.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.
Ad source

The ad mob interface showing the ad source filter in reports.

  1. Check the checkboxes beside the ad source(s) you want to filter by.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.
Format

The ad mob interface showing the format filter in reports.

  1. Check the checkboxes beside the format(s) you want to filter by.
    Note: You can check multiple checkboxes. Information about ad units using the selected formats will be shown in your report.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.

Dimensions

Functionally, dimensions determine how your report is organized. For example, if you wanted to view your earnings broken down by countries, you could add the country dimension. Adding new dimensions further reorganizes and refines the data.

The following are available for this report and saved reports:

  • Ad source: View performance by ad source. Ad source measures mediation traffic, and it can include direct sales, custom events, house ads, or third-party ad networks.
  • Ad source instance: View performance across the unique instances of each ad source that appear in this report. May include instances of the AdMob Network, third-party ad networks, custom events, direct sold campaigns, and other ad sources.
  • Ad unit: View performance for individual ad units.
  • App: View performance by app.
  • App version: View performance by app version. App versions distinguish each of your app updates. 
    Note: App version data is not available in AdMob reporting prior to July 19, 2020. 
  • Country: View performance broken down by the country of visitors that have viewed ads on your app.
  • Date: View performance by date.
  • Format: View performance by ad format (e.g., Banner, Interstitial).
    Note: If you've upgraded ad units from legacy AdMob, you may also notice "Any" listed under format. This indicates that the ad unit could request either banner or interstitial ads. This only applies to ad units that were upgraded from legacy AdMob (pre-2014), and all new ad units created in AdMob will be either banner or interstitial.
  • Mediation group: View performance by mediation group.
  • Month: View performance by month.
  • Platform: View performance broken down by device platform.
    • Android
    • iOS
  • Week: View performance by week.

Metrics

Functionally, metrics represent the kinds of data or values contained in a report. They're usually arranged in columns and contain numbers or percentages. When dimensions are added, metric values are recalculated based on the new order or groupings the dimensions create. Adding or removing metrics adds or removes a column of information from the report.

The following are available for this report and saved reports:

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Clicks

The total number of times users click ads shown in your app.

Est. earnings

Your earnings accrued for the selected date range including revenue from the AdMob Network, optimized third-party ad networks, and third-party ad buyers that participate in Open Bidding. 

This amount is an estimate that is subject to change.

AdMob estimates earnings proportionally based on the number of impressions each ad unit receives. This eliminates double counting revenue when ad unit mapping is reused across multiple ad units. Learn more about how estimated earnings is reported.

AdMob estimates the third-party revenue based on information retrieved from the optimized third-party ad networks. 

You may find discrepancies between the revenue data reported on AdMob’s reports and the revenue data reported on your third-party ad networks. Below are a few of the possible reasons for discrepancies:

  • Invalid ad network optimization setup: Ensure that ad network optimization is correctly set up 
  • Incorrect ad unit mappings: Every AdMob ad unit should have a corresponding ad unit on the third-party ad network. AdMob scrapes at the ad unit level, so, mapping the same third-party ad unit to multiple AdMob ad units can lead to larger-than-expected revenue appearing in reports and dashboards 
  • Different time zones: Your AdMob reporting time zone and the third-party ad network’s reporting time zone may be different
  • Scraping delays: There will be delays between the data shown in the AdMob reports and what can be viewed on the third-party ad network’s reports
  • Discrepancies in data: If there is a discrepancy at the ad source, ad unit, or country level, there will be a discrepancy with the total estimated earnings
Note: You will only be able to review revenue data for your third-party ad networks that have enabled optimization.
Impressions

The total number of ads shown to users of your app.

Impressions CTR

Impression clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions. It's calculated using Clicks / Impressions.

For example, if your ad received 20 clicks out of 1,000 impressions, the Impressions CTR would be 2%.

Observed eCPM

A third-party ad network's estimated average eCPM calculated using historical revenue data.

Observed eCPM will only be shown for optimized third-party ad networks.

The value in the "Total" row of the table is an average of all the values in the Observed eCPM column.

AdMob estimates the third-party revenue based on information retrieved from the optimized third-party ad networks. 

You may find discrepancies between the revenue data reported on AdMob’s reports and the revenue data reported on your third-party ad networks. Below are a few of the possible reasons for discrepancies:

  • Invalid ad network optimization setup: Ensure that ad network optimization is correctly set up 
  • Incorrect ad unit mappings: Every AdMob ad unit should have a corresponding ad unit on the third-party ad network. AdMob scrapes at the ad unit level, so, mapping the same third-party ad unit to multiple AdMob ad units can lead to larger-than-expected revenue appearing in reports and dashboards 
  • Different time zones: Your AdMob reporting time zone and the third-party ad network’s reporting time zone may be different
  • Scraping delays: There will be delays between the data shown in the AdMob reports and what can be viewed on the third-party ad network’s reports
  • Discrepancies in data: If there is a discrepancy at the ad source, ad unit, or country level, there will be a discrepancy with the total estimated earnings
Note: You will only be able to review revenue data for your third-party ad networks that have enabled optimization.
Requests

The number of times your app or ad unit requests an ad. Requests are counted even if no ads are returned. If the request is sent to more than one ad source in the mediation waterfall, it’s only counted once.

Note: AdMob reports requests differently based on the dimensions you select.

When the ad source or ad source instance dimension is applied 

This is the number of times each ad source received a request. Some of these requests may be counted more than once as the request moves through the mediation waterfall. For example, a single request made to Network A, Network B, and Network C in the mediation stack will be counted 3 times. 

The summary row in the report shows:

  • Unique ad unit requests: The total number of unique attempts to request an ad. This number doesn't count the same request multiple times. 
    Example: A single request made to Network A, Network B, and Network C in the mediation waterfall will only be counted 1 time
  • Total ad source requests: The number of times your app or ad unit sent a request to an ad source. Requests are counted even if no ads are returned. If you’ve included an ad source multiple times in a mediation group, some of these requests may be counted more than once as the request moves through the mediation waterfall. 

When the mediation group dimension is applied 

This is the number of ad requests sent to a mediation group. A request is counted when it’s sent to any of the ad sources in a mediation group. The request is only counted once per mediation group, even if the request moves through the mediation waterfall. 

The summary row in the report shows:

  • Unique ad unit requests: The total number of unique attempts to request an ad. This number doesn't count the same request multiple times. 
    Example: A single request made to Network A, Network B, and Network C in the mediation waterfall will only be counted 1 time
  • Total mediation group requests: The number of ad requests sent to a mediation group. 

A request is counted when it’s sent to any of the ad sources in a mediation group. If the request is sent to multiple ad sources in the mediation group, it’s only counted once. 

Note: Total mediation group requests can be lower than unique ad unit requests due to your mediation group targeting criteria. For example, if you set all your mediation groups to target only countries in Europe, an ad request generated in Asia wouldn’t be sent to any of your mediation groups.   
Rewarded completes

The number of times users completed watching a rewarded video.

This metric is deprecated and will be removed soon. Learn more about this change.
Rewarded queries

The number of times a rewarded video was requested.

Rewarded starts

The number of times users started to watch a rewarded video.

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