Reports

Using your Mediation report

Including available filters, dimensions, & metrics

The Mediation report is a pre-made default report provided by AdMob. It can be used as a standalone report, or you can make changes to its filters, dimensions, and metrics and save it as a new report.

Filters

Functionally, filters hide unnecessary or unwanted data from your reports. When you select a filter, you're defining what you want to see in the report, and AdMob will hide anything that doesn't match the criteria in its filters.

The following are available for this report and saved reports that use it as a template:

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App

  1. Check the checkboxes beside the apps you want to filter by. You can check multiple boxes. The data for the selected apps will be shown in your report. You can use the Search box to search for specific apps by name.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.

Ad unit

  1. Check the checkboxes beside the ad units you want to filter by. You can check multiple boxes. The data for the selected ad units will be shown in your report. You can use the Search box to search for specific ad units by name.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.
Country

  1. Check the checkboxes beside the regions or countries you want to filter by. Click the arrows to display the countries in each region for more granular filtering.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.
Ad source

  1. Check the checkboxes beside the ad source(s) you want to filter by.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.
Format

  1. Check the checkboxes beside the format(s) you want to filter by.
    You can check multiple checkboxes. Information about ad units using the selected formats will be shown in your report.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.

Dimensions

Functionally, dimensions determine how your report is organized. For example, if you wanted to see your earnings broken down by countries, you could add the country dimension. Adding new dimensions further reorganizes and refines the data.

The following are available for this report and saved reports that use it as a template:

  • Ad source: View performance by ad source. Ad source measures mediation traffic, and it can include direct sales, custom events, house ads, or third-party ad networks.
  • Ad unit: View performance for individual ad units.
  • App: View performance by app.
  • Country: View performance broken down by the country of visitors that have viewed ads on your app.
  • Date: View performance by date.
  • Format: View performance by ad format (e.g., Banner, Interstitial).
    If you've upgraded ad units from legacy AdMob, you may also see "Any" listed under format. This indicates that the ad unit could request either banner or interstitial ads. This only applies to ad units that were upgraded from legacy AdMob (pre-2014), and all new ad units created in AdMob will be either banner or interstitial.
  • Month: View performance by month.
  • Platform: View performance broken down by device platform.
    • Android
    • iOS
  • Week: View performance by week.

Metrics

Functionally, metrics represent the kinds of data or values contained in a report. They're usually arranged in columns and contain numbers or percentages. When dimensions are added, metric values are recalculated based on the new order or groupings the dimensions create. Adding or removing metrics adds or removes a column of information from the report.

The following are available for this report and saved reports that use it as a template:

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Clicks

The total number of times users click ads shown in your app.

Est. earnings

Your earnings accrued for the selected date range including revenue from the AdMob Network, optimized third-party ad networks, and third-party ad buyers that participate in Open Bidding. 

This amount is an estimate that is subject to change.

AdMob estimates the third-party revenue based on information retrieved from the optimized third-party ad networks. 

You may see discrepancies between the revenue data reported on AdMob’s reports and the revenue data reported on your third-party ad networks. Below are a few of the possible reasons for discrepancies:

  • Invalid ad network optimization setup: Ensure that ad network optimization is correctly set up 
  • Incorrect ad unit mappings: Every AdMob ad unit should have a corresponding ad unit on the third-party ad network. AdMob scrapes at the ad unit level, so, mapping the same third-party ad unit to multiple AdMob ad units can lead to larger-than-expected revenue appearing in reports and dashboards 
  • Different time zones: Your AdMob reporting time zone and the third-party ad network’s reporting time zone may be different
  • Scraping delays: There will be delays between the data shown in the AdMob reports and what can be seen on the third-party ad network’s reports
  • Discrepancies in data: If there is a discrepancy at the ad source, ad unit, or country level, there will be a discrepancy with the total estimated earnings
You will only be able to see revenue data for your third-party ad networks that have enabled optimization.
Fill rate

Fill rate represents the number of times an ad was shown to users (impressions) compared to the number of times an ad was requested from a specific ad source (requests).

To view the Fill rate metric in your Mediation report:

  1. Add the Ad source dimension or the Ad source filter to the report. 
  2. Then, add the Fill rate metric to the report.
Impressions

The total number of ads shown to users of your app.

Impressions CTR

Impression clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions. It's calculated using Clicks / Impressions.

For example, if your ad received 20 clicks out of 1,000 impressions, the Impressions CTR would be 2%.

Observed eCPM

A third-party ad network's estimated average eCPM calculated using historical revenue data.

Observed eCPM will only be shown for optimized third-party ad networks.

The value in the "Total" row of the table is an average of all the values in the Observed eCPM column.

AdMob estimates the third-party revenue based on information retrieved from the optimized third-party ad networks. 

You may see discrepancies between the revenue data reported on AdMob’s reports and the revenue data reported on your third-party ad networks. Below are a few of the possible reasons for discrepancies:

  • Invalid ad network optimization setup: Ensure that ad network optimization is correctly set up 
  • Incorrect ad unit mappings: Every AdMob ad unit should have a corresponding ad unit on the third-party ad network. AdMob scrapes at the ad unit level, so, mapping the same third-party ad unit to multiple AdMob ad units can lead to larger-than-expected revenue appearing in reports and dashboards 
  • Different time zones: Your AdMob reporting time zone and the third-party ad network’s reporting time zone may be different
  • Scraping delays: There will be delays between the data shown in the AdMob reports and what can be seen on the third-party ad network’s reports
  • Discrepancies in data: If there is a discrepancy at the ad source, ad unit, or country level, there will be a discrepancy with the total estimated earnings
You will only be able to see revenue data for your third-party ad networks that have enabled optimization.
Requests

In the Mediation waterfall report table: The number of times your app has requested an ad through AdMob Mediation. Each mediation request counted here may represent multiple requests sent to different ad networks.

In the Mediation network report table: The total number of requests your app has made to each ad network.

Learn more about switching between Mediation report tables

Rewarded completes

The number of times users completed watching a rewarded video.

Rewarded queries

The number of times a rewarded video was requested.

Rewarded starts

The number of times users started to watch a rewarded video.

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