Reports

Using your Rewarded ads reportBETA

Including available filters, dimensions, & metrics

The Rewarded ads report is a pre-made default report provided by AdMob. It can be used as a standalone report, or you can make changes to its filters, dimensions, and metrics and save it as a new report.

The Rewarded ads report is only available for apps that are linked to Firebase and use rewarded ads. User data is provided by Google Analytics for Firebase and may contain discrepancies.

Filters

Functionally, filters hide unnecessary or unwanted data from your reports. When you select a filter, you're defining what you want to see in the report, and AdMob will hide anything that doesn't match the criteria in its filters.

The following are available for this report and saved reports that use it as a template:

App (Required)

  1. Select the app you want to filter by. You must select one app. The data for the selected app will be shown in your report. You can use the Search box to search for specific apps by name.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.

Dimensions

Functionally, dimensions determine how your report is organized. For example, if you wanted to see your earnings broken down by countries, you could add the country dimension. Adding new dimensions further reorganizes and refines the data.

The following are available for this report and saved reports that use it as a template:

  • Date: View performance by date.

Metrics

Functionally, metrics represent the kinds of data or values contained in a report. They're usually arranged in columns and contain numbers or percentages. When dimensions are added, metric values are recalculated based on the new order or groupings the dimensions create. Adding or removing metrics adds or removes a column of information from the report.

The following are available for this report and saved reports that use it as a template:

Expand all  Collapse all

Active users (AU) 

The number of active users during the selected date range.
The value in the “Total” row is the number of unique active users during the selected date range. 
User data is provided by Google Analytics for Firebase and may contain discrepancies.
Est. earnings

Your earnings accrued for the selected date range including revenue from the AdMob Network, optimized third-party ad networks, and third-party ad buyers that participate in Open Bidding. 

This amount is an estimate that is subject to change.

AdMob estimates the third-party revenue based on information retrieved from the optimized third-party ad networks. 

You may see discrepancies between the revenue data reported on AdMob’s reports and the revenue data reported on your third-party ad networks. Below are a few of the possible reasons for discrepancies:

  • Invalid ad network optimization setup: Ensure that ad network optimization is correctly set up 
  • Incorrect ad unit mappings: Every AdMob ad unit should have a corresponding ad unit on the third-party ad network. AdMob scrapes at the ad unit level, so, mapping the same third-party ad unit to multiple AdMob ad units can lead to larger-than-expected revenue appearing in reports and dashboards 
  • Different time zones: Your AdMob reporting time zone and the third-party ad network’s reporting time zone may be different
  • Scraping delays: There will be delays between the data shown in the AdMob reports and what can be seen on the third-party ad network’s reports
  • Discrepancies in data: If there is a discrepancy at the ad source, ad unit, or country level, there will be a discrepancy with the total estimated earnings
You will only be able to see revenue data for your third-party ad networks that have enabled optimization.

Est. earnings / Active users (AU)

Estimated earnings accrued during the selected date range for each active user, which includes users who have not viewed a rewarded ad. It's calculated by dividing the estimated earnings by number of active users: 

Est. rewarded earnings / Active users

The value in the “Total” row is the estimated earnings per unique active users in the selected date range.

User data is provided by Google Analytics for Firebase and may contain discrepancies.

Est. earnings / Rewarded users

Estimated rewarded ads revenue accrued during the selected date range for each rewarded user. It's calculated by dividing the estimated earnings by number of rewarded users:
Est. AdMob rewarded earnings / Rewarded users
The value in the "Total" row is the estimated earnings per unique rewarded users in the selected date range. 
User data is provided by Google Analytics for Firebase and may contain discrepancies.

Impressions

The total number of ads shown to users. 

This will include all mediated impressions as well as AdMob impressions.

Impressions / Active users (AU)

Number of rewarded ads shown to users on average for each active user, which includes users who have not viewed a rewarded . It's calculated by dividing the total number of rewarded impressions by the daily number of active users:

Rewarded impressions / Active users

The value in the "Total" row is the impressions per unique active users in the selected date range. 

User data is provided by Google Analytics for Firebase and may contain discrepancies.

Impressions / Rewarded users

Number of rewarded ads shown to users on average for each rewarded user. It's calculated by dividing the total number of rewarded impressions by the number of rewarded users:

Rewarded impressions / Rewarded users

The value in the "Total" row is the impressions per unique rewarded users in the selected date range. 

User data is provided by Google Analytics for Firebase and may contain discrepancies.

Impressions / Sessions

Number of rewarded ads shown to users on average during each session. It's calculated by dividing the total number of rewarded impressions by the number of sessions:

Rewarded impressions / Sessions

 

User data is provided by Google Analytics for Firebase and may contain discrepancies.
Observed eCPM
A third-party ad network's estimated average eCPM calculated using historical revenue data.

Observed eCPM will only be shown for optimized third-party ad networks. 

The value in the "Total" row is an average of all the values in the Observed eCPM column.

AdMob estimates the third-party revenue based on information retrieved from the optimized third-party ad networks. 

You may see discrepancies between the revenue data reported on AdMob’s reports and the revenue data reported on your third-party ad networks. Below are a few of the possible reasons for discrepancies:

  • Invalid ad network optimization setup: Ensure that ad network optimization is correctly set up 
  • Incorrect ad unit mappings: Every AdMob ad unit should have a corresponding ad unit on the third-party ad network. AdMob scrapes at the ad unit level, so, mapping the same third-party ad unit to multiple AdMob ad units can lead to larger-than-expected revenue appearing in reports and dashboards 
  • Different time zones: Your AdMob reporting time zone and the third-party ad network’s reporting time zone may be different
  • Scraping delays: There will be delays between the data shown in the AdMob reports and what can be seen on the third-party ad network’s reports
  • Discrepancies in data: If there is a discrepancy at the ad source, ad unit, or country level, there will be a discrepancy with the total estimated earnings
You will only be able to see revenue data for your third-party ad networks that have enabled optimization.

Rewarded (%)

The percentage of rewarded ad impressions that generated a reward for users.
Count of ad_reward event / Rewarded impressions

Rewarded events

The number of times users received a reward by viewing a rewarded ad.
Count of ad_reward event

Rewarded users

The number of unique users who received a reward from viewing a rewarded ad. It's calculated by counting the number of users who finished viewing a rewarded ad.
Count of users who sent ad_reward event
The value in the "Total" row is the number of unique rewarded users in the selected date range.
User data is provided by Google Analytics for Firebase and may contain discrepancies.

Rewarded users (%)

The percentage of users who received a reward from viewing a rewarded ad. It's calculated by dividing the number of rewarded users by the number of daily active users:
    
Rewarded users / Active users
The value in the "Total" row is the percentage of unique rewarded users in the selected date range.
User data is provided by Google Analytics for Firebase and may contain discrepancies.

Sessions

The number of sessions users have logged in the app.
 
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