The new version of AdMob was designed to be app-centric. This means that everything revolves around your apps, including the new navigation structure, ad unit creation, dashboards, and mediation.
Now that you've upgraded your AdMob account, you have access to exclusive improvements and new features:
- App-focused navigation: Your apps are the reason you use AdMob. So, we've reorganized the AdMob user interface to make it easier to manage your apps. Everything you need is within a few clicks.
- Dashboards: We’ve created new dashboards to help you understand the overall health of your app ecosystem. Dashboards aren’t meant to replace reports but work alongside them to give you a full view of your app usage and estimated earnings.
- Closer integration with Google Analytics for Firebase: AdMob surfaces data from Google Analytics for Firebase in the app overview dashboard, so you don't have to leave AdMob to review your user metrics.
- Mediation groups: We've redesigned the mediation experience to try and help you earn more using AdMob. Mediation groups let you organize your mediation stack into predefined sets of criteria so that you can easily apply them to your ad units. Create a mediation group once, then add all of the ad units you want to apply it to.