Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

The AdMob Promote tab has been retired

As part of our ongoing efforts to improve AdMob, we've launched the new Campaigns tab and we have retired the Promote tab. The Promote tab has been completely removed from AdMob.

Manage your house ad campaigns

House ad campaign creation has been moved to the new AdMob Campaigns tab. To continue running your existing campaigns, you will need to recreate those campaigns in the Campaigns tab.

About the Campaigns tab

The AdMob Campaigns tab is a powerful new tool to help you effectively manage your house ad and direct deal campaigns. You’ll also be able to cross-promote your apps using mediated house ad campaigns. These campaigns compete with other campaigns in your mediation stack.

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Paid ad campaign creation has been removed from AdMob. We suggest using Google Ads, Google's online advertising program, to create new paid ad campaigns.

About Google Ads

Each AdMob user has a Google Ads account. Your Google Ads account was either created when you signed up for AdMob or your existing Google Ads account was connected to your AdMob account during sign up. You can use your Google Ads account to run paid ad campaigns, particularly universal app campaigns.


Billing in AdMob has also been retired. Billing for paid ads should be managed in your Google Ads account going forward. Access your Google Ads billing information by clicking Settings icon. (Settings) > Billing in Google Ads or AdMob.

Historical data for your existing AdMob paid campaigns is available in your Google Ads dashboard.

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Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

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