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14 March 2016: Reward users for watching videos with rewarded video ads

Rewarded video ad format now available
This announcement has been archived and may be out of date. 

Rewarded video ad units enable you to reward users with in-app items for watching video ads. You can specify the reward values associated with the ad unit’s placement in your app and set different rewards for different ad units. Rewarded ads are only available from third-party networks that you've selected for mediation.

When you create a new ad unit or monetize a new app, select the Rewarded video ad format and enter the details. Finish creating the ad unit in AdMob, then follow the developer documentation (Android, iOS) to complete implementation.

A few things to know before you get started

  • Mediation setup required: You must set up AdMob Mediation for the ad unit before it will serve rewarded ads.
  • Video ads only: Only video ads can be served to rewarded video ad units.

For more information about which ad networks are available for mediation in rewarded video ad units, review the network lists in the Google Developers guide (Android, iOS).

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