Edit conversion events

You can edit your conversion events after you set them up.

Edit your conversion event

Note: If you want to update the conversion status, you need to go to Google Ads to change the status.

Follow these steps to edit an existing conversion event:

1. Sign in to your AdMob account at https://admob.google.com.
2. Click Campaigns in the sidebar.
3. Click the Conversions tab.
4. Click the name of the conversion action that you want to edit.
5. Make the desired changes.
6. Click Done.

You can edit the following:

• Conversion event name: The name of your conversion event.
• Action optimisation: Indicates how the conversion action is used in campaigns. This impacts your AdMob campaigns and any Google Ads campaigns running in your linked Google Ads account.
  • Primary conversion actions are used to optimise campaigns and are included in your reports. You can have one primary conversion action per app.
  • Secondary conversion actions are used for reporting only.

• Conversion windows: Determines how long after a user interacts with your ad to count app installs as conversions.
  • Click-through conversion window: A click-through conversion is counted when someone clicks on your ad and installs your app within the length of time that you select.
    Example: If you have a 30-day click-through conversion window, conversions that happen within 30 days after someone clicks on your ad will be recorded as a click-through conversion.
  • Engaged-view conversion window: An engaged-view conversion is counted when someone does not click on your video ad but watches at least 10 seconds of the skippable (after five seconds) ad – or the full length, if it is shorter than ten seconds – and then installs the app within the conversion window. 
    Example: If you have a 2-day engaged-view conversion window, conversions that happen within 2 days after someone watches your video ad for 10 seconds or longer will be recorded as an engaged-view conversion. Learn more about Engaged-view conversions.