We currently support unified native ads, which is one standard (system-defined) native ad type for native ads. Unified native ads can contain either app install ads and content ads, which consist of the fields below. Your mobile app will use the elements provided by these ad types to render a native ad.
"May truncate after" means that publishers cannot truncate the text to be less than the stated value. For example, a "May truncate after" value of 25 for headlines indicates that the publisher can’t set a limit of less than 25 characters for headlines, but they can set a higher limit if desired.
If you truncate the text to the stated value in this column (such as 25 for headlines), then you can add '...' or another text treatment to indicate when a value has been truncated.
Unified Native ads display fields
| Field | Description | Always included? | Required to be displayed? | May truncate after |
|---|---|---|---|---|
| Headline | Primary headline text (e.g. app title or article title). | Yes | Required | 25 characters |
| Image | Large, primary image. | Yes | Recommended | N/A |
| Body | Secondary body text (e.g. app description or article description). | Yes | Recommended | 90 characters |
| Icon | Small icon image (e.g. app store image or advertiser logo). | No | Recommended | N/A |
| Call to action | Button or text field that encourages user to take action (e.g. Install or Visit Site). | Yes | Recommended | 15 characters |
| Star rating | Rating from 0-5 that represents the average rating of the app in a shop. | No | Recommended | N/A |
| Shop | The app store where the user downloads the app. | No | Recommended | 15 characters |
| Price | Cost of the app | No | Recommended | 15 characters |
| Advertiser | Text that identifies the advertiser (e.g. advertiser or brand name, visible URL, etc.). | No | Recommended | 25 characters |
Download assets
You can download the following to use in your native ad designs: