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About conversion tracking (Beta)

Note: This feature is currently in beta release to a limited group of publishers.

If you use AdMob’s cost per install (CPI) campaigns to promote mobile apps, you can use conversion tracking to help you learn how effectively your ads lead to app installs. This can help you invest more wisely in the best campaigns and ads, and hopefully, boost your return on investment (ROI). 

Conversion tracking also helps AdMob more effectively optimize your campaigns.

What is conversion tracking?

Conversion tracking helps you understand what happens after an app user interacts with your campaign ads. When a user completes an action that you’ve defined as valuable (such as installing your app), these user actions are called conversions. 

Once you’ve set up conversion tracking in Google Ads, you can import app install data to your AdMob account. This helps you monitor your CPI campaigns and helps AdMob optimize your campaign more effectively. 

Learn how to set up conversion tracking in your AdMob account. 

Track app install conversions 

Currently, only app install conversion events are supported in AdMob. The Conversions table displays a read-only list of the app install conversions you’ve created in AdMob and Google Ads. You can use the table to learn more about which campaigns and ads bring you business.

The Conversion table include the following information: 

  • Status: The status of your conversion events, whether the conversion event is active or inactive.
  • Conversion action: The name that your Firebase conversion event will have as an AdMob conversion action.
  • Conversion source: Identifies where the conversion event occurred, such as a mobile app downloaded from Google Play. 
  • Action optimization: Indicates how the conversion action is used in campaigns:
    • Primary conversion actions are used to optimize campaigns and are included in your reports. You can have one primary conversion action per app.
    • Secondary conversion actions are used for reporting only.
  • All conversions: Total number of conversions AdMob measures for each conversion action.

Understand conversion event status

The status of your conversion events determines whether the event is active or inactive. To remove a conversion event, you’ll have to change the status. 

Status What it means 
This conversion event is active. To remove a conversion event, change the status.
The conversion event is not active. Change the status to start tracking the conversion event again.

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