Search
Clear search
Close search
Google apps
Main menu

Learn more about the new AdMob rewarded ads

Campaigns

About conversion tracking

Conversion tracking is a tool in AdMob that shows you what happens after a customer clicks your ads. By tracking these actions, known as conversions, you'll know which campaigns and ads bring you business. This helps you invest more wisely in the best ones, and ultimately, boost your return on investment (ROI).

In AdMob, a conversion is when a customer downloads and installs your app or completes a certain in-app action. With conversion tracking enabled for campaigns, you can view stats such as the number of downloads for an app due to a specific campaign or ad. Conversion tracking is available for both Android and iOS apps.

If you want to use a third-party conversion tracking tool, you can do so by modifying the Destination URL during the campaign creation process. Make sure you consult with your provider for the correct implementation.
Types of Android app conversions

AdMob offers three ways to track Android app conversions:

  • App installs (from Google Play) allows you to track when customers who clicked your ad download your app from the Google Play store. Conversions are tracked automatically from Google Play, and you don't need to add a tracking snippet to your app code.
  • App installs (first open) tracks the first time customers who clicked your ad open your app after installing it. You may want to use this option if you track app installs from sources other than Google Play, or if you use third-party tracking solutions. You can use this option in addition to Android app installs (from Google Play) to get a fuller picture of how your ads are leading customers to install and then open your apps.
  • In-app actions track when customers click your ad and then perform an in-app action, like a purchase, account sign-up, or other transaction.
Types of iOS app conversions

AdMob offers two ways to track iOS app conversions:

  • App installs (first open) tracks the first time customers who clicked your ad open your app after installing it. You can use this option to understand how your ads are leading customers to install and then open your iOS apps.
  • In-app actions track when customers click your ad and then perform an in-app action, like a purchase, account sign-up, or other transaction.

 

Learn how to set up conversion tracking for campaigns.

Tracking status

The tracking status of a conversion may include one of the following:

  • Unverified: We haven't verified that your conversion code snippet is active. This takes a few hours. If it's been more than 24 hours, confirm that your app has been successfully updated with the code snippet.
  • No recent conversions: We've verified your conversion code snippet is active, but AdMob hasn't recorded any conversions in the last 7 days. This is most likely because you don't have any ads triggering the conversion action. Make sure your campaigns are all running, and that users tapping your ads are able to complete the action (for instance, download your app).
  • Recording conversions: We've verified your conversion code snippet is active and AdMob has recorded conversions within the last 7 days.
  • Tag inactive: We can no longer verify that your conversion code snippet is active, and AdMob hasn't recorded any conversions in the last 7 days. For more information, place your cursor over the speech bubble icon (more information) next to the tracking status. You'll find the date we last verified your conversion code snippet, as well as the last date we recorded any conversions, if ever.
    • If we never recorded any conversions, it's possible that the the snippet is incorrectly implemented, or you never received any traffic for the ads associated with the conversion.
    • If we recorded conversions before, but they stopped, something may have changed with your app or ad campaigns.
  • Removed: This conversion action has been removed. You can add it back to your account by clicking the red "X" in the Status column next to the conversion action name, then selecting Enabled.

Status

The status of a conversion may include one of the following:

  • Enabled: This conversion action is active. You can remove it from your account by clicking the green "O" in the Status column next to the conversion action name, then selecting Removed.
  • Removed: This conversion action has been removed. You can add it back to your account by clicking the red "X" in the Status column next to the conversion action name, then selecting Enabled.
Was this article helpful?
How can we improve it?
Sign in to AdMob

Sign in to see help for your AdMob account Sign in Don't have an AdMob account? Sign up today! Sign up for AdMob