Tag an ad request from an app for age restricted treatment

The tag for under age of consent (TFUA) and the tag for child-directed treatment (TFCD) are now deprecated. Instead, use the Tag for age treatment (TFAT). You can mark your ad request using the TFAT setting to manage different age treatments for your ad requests. The TFAT "child" value is functionally equivalent to the TFCD or TFUA child treatment tags. For more information about the TFAT settings, refer to the developer documentation for Android and iOS.

The Children’s Online Privacy Protection Act (COPPA) applies to websites, apps, and services directed to children under the age of 13 and general audience apps, websites, or services with users known to be under the age of 13.

As the content owner in control of your app, you generally control how your content is treated with respect to COPPA. However, even without notice from you, in some cases Google may begin to treat your app as child-directed pursuant to our own obligations under COPPA. In these cases, we will attempt to notify you and you may use the tools below to specify a particular treatment.

If you use Google’s advertising services and would like us to treat ad requests from your app as directed toward children, you can use the age treatment setting.

• AdMob Android targeting guide
• AdMob iOS targeting guide

If you set the ad requests from your app for child age treatment using the Tag for age Treatment (TFAT), we will take steps to disable interest-based advertising and remarketing ads for such ad requests. It may take some time for this designation to take effect.

Tag for age treatment (TFAT)

The age treatment setting is a tool to help you manage your compliance with the General Data Protection Regulation (GDPR), the Children’s Online Privacy Protection Act (COPPA) the Age Appropriate Design Code (AADC), and the Australia Online Safety Act (AU OSA), or other applicable laws or regulations.

Please remember that Google's tools do not relieve you of your obligations under the law. Consult your legal counsel to determine the age treatment settings for your users based on your legal and regulatory requirements.

About age treatment settings

The following settings let you specify how the Google Mobile Ads SDK handles ad requests for different age treatments:

• CHILD: Indicates that ad requests should receive child age treatment. Child age treatment is specified by the value 1. This results in specific ad request behaviors, such as:
  • Personalized ads and remarketing are disabled.
  • Requests to third-party ad vendors, such as ad measurement pixels and third-party ad servers, are disabled.
  • Ad-serving protections for children are applied.
  • The Android Advertising Identifier (AAID) and the iOS Identifier for Advertisers (IDFA) are not transmitted.

• TEEN: Indicates that ad requests should receive teen age treatment. Teen age treatment is specified by the value 2. This results in specific ad request behaviors, such as:
  • Personalized ads and remarketing are disabled.
  • Ad-serving protections for teens are applied.
• UNSPECIFIED: Indicates that no specific age treatment has been set for ad requests. This is the default state and specified by the value 0.