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AdMob & AdSense program policies

Tag an ad request from an app for child-directed treatment

The Children’s Online Privacy Protection Act (COPPA) applies to websites, apps, and services directed to children under the age of 13 and general audience apps, websites, or services with users known to be under the age of 13.

As the content owner in control of your app, you generally control how your content is treated with respect to COPPA. However, even without notice from you, in some cases Google may begin to treat your app as child-directed pursuant to our own obligations under COPPA. In these cases, we will attempt to notify you and you may use the tools below to specify a particular treatment.

Note that you may have other legal obligations under COPPA. Please review the FTC’s guidance and consult with your own legal counsel. Please remember that Google's tools are designed to facilitate compliance and do not relieve any particular publisher of its obligations under the law.

If you use Google’s advertising services and would like us to treat ad requests from your app as directed toward children, you can use one of the following methods to notify us:

If you tag the ad requests from your app for child-directed treatment, we will take steps to disable interest-based advertising and remarketing ads for such ad requests. It may take some time for this designation to take effect.

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