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Enable country-specific eCPM floors

 

This content applies to the previous version of AdMob

 

Set country-specific eCPM floors to customize the minimum eCPM for users in certain countries.

Country-specific eCPM floors override the AdMob Network eCPM floor field setting for users located in the selected country. This applies to any of the configuration combinations.

View an example setup

What would happen if the following options were selected in AdMob?

  • The AdMob Network eCPM floor is enabled and Optimize AdMob Network is disabled.
  • The default eCPM field is set to $2.
  • The country-specific eCPM field for Canada is set to $3.

 


 

Answer

  • For users outside of Canada, the AdMob Network would be positioned in mediation using a value of $2. An auction will be run with a minimum eCPM of $2.
  • For users inside of Canada, the AdMob Network would be positioned in mediation using a value of $3. An auction will be run with minimum eCPM of $3.

 

Complete the steps to enable country-specific eCPM floors on your ad unit.

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click the Monetize tab.
  3. Select your application from the All apps list on the left-hand side.
  4. Click the link in the Mediation column to the right of the ad unit you want to modify.
  5. Click the link in the Country-specific settings column for the AdMob Network line item.

  6. Use the selector and search bar to find and select countries.
  7. Enter an eCPM value for each country you selected. These country-specific eCPM values will become the eCPM floor for those countries. AdMob will continue to use the default eCPM floor for countries without a country-specific setting.

  8. Click Continue.
  9. Click Save.
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