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AdMob quick start guide

All you need to know about setting up your account and getting started showing ads
Below, we’ve listed the most frequently asked questions that we receive from developers like you when setting up their accounts. If you're having issues with signing in or signing up, check out the Account issues FAQ.

Apps, ad units & ads

How do I create my first ad?

You can start showing ads in just a few steps:
  1. Sign in to your AdMob account at
  2. Set up your app, if it's not already in AdMob.
  3. Decide what kind of ad unit you want to create. Want a full screen ad between content? That's an interstitial. Read more on when to use them. Or you can put a banner at the bottom of your app on all screens. Eventually, we recommend using both in ways that make sense for your app.
  4. Next, create the ad unit that you'll show ads in. 
    Note: Use test ads prior to publishing your app to ensure that your implementation code is working correctly. Learn more.
  5. Make sure that you implement the SDK too. Review the detailed instructions for Android and iOS.

How do I view analytics data for my app?

Link your AdMob apps to Firebase to take advantage of its robust analytics toolset, including user behaviour analysis to help you make smarter decisions about monetisation. To learn more about Google Analytics for Firebase, you can check out the Firebase help centre.

What are the different metrics in my reports?

There are many different metrics in your reports and many terms to learn in AdMob, check out the glossary for all terms and read below for a few key terms to know in your Monetise reports:

  1. Impressions – the count of each time that an individual ad is displayed in an app.
  2. Clicks – the total number of clicks on ads in your app.
  3. Impression click-through rate – the rate at which users click per each individual ad shown.
  4. Revenue per 1000 impressions (RPM) represents the estimated earnings that you'd accrue for every 1000 impressions that you receive.
  5. Estimated earnings are the current estimated earnings. These can change before payment and are finalised each month. Read more about estimated versus finalised earnings.

Policies & invalid activity

What is invalid click activity?

Invalid activity consists of any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid activity covers intentionally fraudulent traffic as well as accidental clicks. If you see a big difference between Estimated vs. Finalised Earnings, there might be an increased amount of invalid click activity.

How can I prevent invalid click activity?

There are several ways to prevent invalid click activity and make sure that your account is compliant. Find out all about them here


When will I get my first payment?

If you've completed the Steps to getting paid, you will be paid the month after you cross $100 (or the equivalent in your local currency) in Finalised earnings. Your earnings Finalise on the Payments page of your account in the first few days of the month. Then, the account balance will be sent in payment.

For example, if your account balance reaches £100 during November, we will send you a payment on 21 December. The payment will be issued on this date, but will take some time to reach you; you should have your payment by the end of the month.

What are the steps to getting paid?

Before you can get paid you need to meet a few thresholds, verify your address, select a form of payment and earn some money. Go through our detailed Steps to getting paid checklist or read below for the quick version.

  1. Verify your address. Reach $10, or the listed equivalent, in Finalised earnings. Then, we'll send you a PIN in the post to verify your address.
    You can request a new PIN up to three times. If you do not receive it after the third time, sign in to your account and you'll see a notice on your Home page with further instructions on how to send us an official document proving your address through a 'Contact us' form.
  2. Select your form of payment. At $10, or its equivalent, you can also select your form of payment. The forms of payment available depend on your country.
  3. Get paid! Once you reach $100 (or equivalent) in finalised earnings and you have completed the above steps, you will get paid on the 21st of the month after you cross the threshold. Read more about the payment schedule.

Why is the amount that I'm paid different from what I see in AdMob?

Estimated earnings, which are visible in your reporting, offer a close estimate of recent account activity as soon as possible. However, these earnings aren't finalised until the end of the month and won't necessarily reflect the amount that you will ultimately be paid. Finalised earnings are accurate earnings amounts that include all revenue that you will be paid for validated clicks and impressions.

What happens if my account gets disabled?

If your account gets disabled for any reason, you're able to address and appeal the issue. Our policy and traffic quality team will review your case. Learn more about account, disablement and appeals here.

Account sign-in & other questions

Having trouble signing in or issues with your password?

Use our Can’t sign in to my account troubleshooter, and it will help you get access into your AdMob account.

Have problems with implementing or seeing your ads?

Follow the steps in our Can’t See Ads troubleshooter to correct problems with ad implementation and get ads showing in your app.

What is the difference between AdMob and Play Rewarded Products?

AdMob is a dedicated ad monetisation platform for apps designed for developers who want to monetise with ads, and may also wish to use advanced monetisation strategies, like mediation, CPM floors, frequency-capping, user-based analytics and house ad campaigns.

Rewarded Products from Google Play is an alternative monetisation product for Android developers offered directly in the Play Console, just like Managed Products and Subscriptions. This solution enables developers to try ads for the first time, without additional SDK work.

Click here for quick start

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‘My AdMob Help Page’ – your personalised Help Page to help you thrive on AdMob.

Introducing our newly revamped My AdMob Page,  a personalised Help page that houses relevant information for your account. You can better maintain your account health, ensure that necessary setup is completed and have the right optimisation tips targeted to your apps. Stay tuned for more!

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