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Ad units, ad formats and ad types

Ad units are containers you place in your apps to show ads to users. Ad units send ad requests to AdMob, then display the ads they receive to fill the request. When you create an ad unit, you assign it an ad format and ad type(s).

Ad format describes the way ads will look in your app and where they'll be located. Ad type describes the kinds of ads an ad unit can show to users.

There are several ad formats to choose from, and each ad format specialises in showing different ad types.

How to choose the right ad format for your app

Ad formats

Banner: A basic ad format that appears at the top and bottom of the device screen.

Learn how to create a banner ad unit

Interstitial: Full-page ads appear at natural breaks and transitions, such as level completion. Supports video content.

Learn how to create an interstitial ad unit

Rewarded: Ads reward users for watching short videos and interacting with playable ads and surveys. Good for monetising free-to-play users. Supports video content.

Learn how to create a rewarded ad unit

Native: Customisable ad format that matches the look and feel of your app. Ads appear inline with app content. Supports video content.

Learn how to create a native ad unit

Ad types

When you select the ad types for an ad unit, you're selecting the kinds of ads you want to allow it to show users. When the ad unit requests an ad from AdMob, it can only receive an ad that matches one of its assigned ad types.

  • Text, image and rich media: Text, image, HTML5/rich media ads. Could be text only, static images, animated images (.GIF) or rich media (such as interactive ads). Note: Animated images (.GIF) are not supported for native ads.
  • Video: Ads with video and audio content. Video ads that appear in banner ad units always start muted. Users can unmute the ad if desired using the mute button provided by Google.
  • Interactive: Ads with an interactive element, such as a playable ad or a survey.

The ad types available to an ad unit depend on the ad format that you selected when creating it.

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