Ad review center overview

This is an article about the Ad review center in Google AdMob. It discusses where to find the Ad review center in your AdMob account, and shows you how to find and control ad blocking.

In this article

• Open the Ad review center
• Find your way around
• Frequently asked questions

The Ad review center gives you more transparency and control over the ads that appear on your site. It supports ads of all targeting types (contextual, personalized, and placement). You can review individual ads after they're shown and choose whether you want to continue showing them on your pages. 

To get started, see our guide to review ads using the Ad review center.

Blocking ads in the Ad review center blocks them for your network. To block ads on a site-by-site basis, you can follow the instructions to block ads by advertiser URL.

Open the Ad review center

1. Sign in to your AdMob account at https://apps.admob.com.
2. Click Blocking controls.
3. Click Go to Ad review center.

   If this is your first time using the Ad review center, you may need to click Enable.

Ad blocking should be used sparingly. Allowing all ads creates the most competitive atmosphere in the ad auction, with the largest number of ads possible competing for an impression.

Find your way around

1. Filters	Allow you to narrow your search by status: Unreviewed, Allowed, or Blocked.
2. Filter or search	Allows you to search for specific ads by text or use additional filters to find ads.
3. Search by image	Allows you to find and block an ad from its image. Upload a single PNG file under 3 MB. Learn more about image search.
4. Select all	Allows you to Make bulk changes like "Block", "Block and report", or "Mark as reviewed" to all ads on the current page.
5. Sort by	Allows you to choose how ads are sorted.
6. Ad viewing area	Allows you to review pages of ads at a time. You can then use the controls at the bottom to choose how many ads you want per page, and to move between pages.
7. View ad details	Click an ad to view ad details such as images/format creatives, metadata, metrics, related ads, and more. Learn more about reviewing ads in the detail view.
8. Block an ad	Allows you to quickly block an ad.
9. More actions	Additional actions such as blocking and reporting an ad or finding similar ads.

Frequently asked questions

Why do blocked ads still appear in the Ad review center?

When you block an ad by advertiser URL or by ad category, you may still find that ad awaiting review in the Ad review center. This is because in the Ad review center we show all ads that have received at least a small number of impressions in the last 30 days.

As such, an ad blocked by URL or category is not immediately removed from the Ad review center as it still has old impressions from the last 30 days. Instead, the ad moves down the list of ads for review (which are ranked by the number of impressions they've received) until it no longer receives enough impressions to meet the minimum threshold and drops off the list.

Why are blocked ads still showing up on my pages?

There may be a delay of up to 24 hours between the time you block any ad and the time that ad is no longer eligible to run on your site. This is true whether the ad has been previously approved or only implicitly allowed.

Note also that when you block an ad by advertiser URL or by ad category, you may still find that ad awaiting review in the Ad review center.