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Learn more about the new AdMob rewarded ads

Set up eCPM floors in your ad units


This content applies to the previous version of AdMob


Complete the following steps to enable eCPM floors in your ad units. You will need to repeat these steps for each ad unit you want to use the AdMob Network eCPM floors.

  1. Sign in to your AdMob account at
  2. Click the Monetize tab.
  3. Select your application from the All apps list on the left-hand side.
  4. Click the link in the Mediation column to the right of the ad unit you want to modify.
  5. Click the AdMob Network link in the table.

  6. Check the Enable eCPM floor for the AdMob Network checkbox and enter an eCPM floor value. We also recommend always checking the Optimize AdMob Network checkbox to maximize yield.

  7. Click Continue.
  8. Click Save.
Setting an eCPM floor is likely to affect overall monetization. A higher eCPM floor value will likely cause a decrease n an ad unit’s fill rate. You should monitor the eCPM floor placement with other ad networks to make sure you're maximizing total revenue.
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