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Using automatic refresh rate

An ad unit’s automatic refresh rate determines how often a new ad request is generated for that ad unit.

Ad requests should not be made when the device screen is turned off.

Banner ads

We recommend using the Google-optimized automatic refresh rate. The optimized rate is calculated using AdMob historical data to ensure the ads shown in your ad units are being refreshed at the best rate for banner ads.

You may also set a custom refresh rate of 30-120 seconds or disable refresh rate completely.

Native ads

Refresh rate is disabled by default for native ads. Native ads should complement the content and environment surrounding them. Refreshing native ads regularly may interfere with the look, feel, and cohesiveness of an app.

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‘My AdMob Help Page’ - your personalized Help Page to help you thrive on AdMob.

Introducing our newly revamped My AdMob Page,  a personalized Help page that houses relevant information for your account.

You can better maintain your account health, ensure necessary setup is completed and have the right optimization tips targeted to your apps. Stay tuned for more!

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