Create an ad unit

These instructions apply to existing apps you're already monetizing in AdMob. To create an ad unit for a new app, see Monetize a new app.

Complete the following steps to create an ad unit for an existing app.

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click the Monetize tab.
  3. Select your application from the All apps list on the left-hand side.
  4. Click + New ad unit.
  5. Click Banner or Interstitial.
  6. Provide the following details for the ad unit: Banner
    • Ad type: Choose the ad type(s) allowed for this ad unit. You can choose any combination of text and image by checking the boxes. Checking both boxes is recommended since unchecking either of the boxes might limit the revenue generated by the ad unit. Unchecking all of the boxes will result in an error. You must choose at least one ad type for each ad unit.
    • Automatic refresh Determine how often a new ad impression is generated. You can choose not to refresh or to refresh ads every 30 to 120 seconds. We recommend setting a refresh rate between 45 and 60 seconds.
    • Text ad style: Select a text ad style that complements your app. You can use the standard style or customize your own style.
    • Ad unit name: Enter a unique name and description that will help you find this ad unit later (e.g., Top Banner on Home).
    Interstitial
    • Ad type: Choose the ad type(s) allowed for this ad unit. You can choose any combination of text, image, and video by checking the boxes. Checking all three boxes is recommended since unchecking some of the boxes might limit the revenue generated by the ad unit. Unchecking all of the boxes will result in an error. You must choose at least one ad type for each ad unit.
    • Interstitial timeout: Determine how long the app should attempt to receive an ad. You can select from 3 to 10 seconds and it must be a whole number.
    • Ad unit name: Enter a unique name and description that will help you find this ad unit later (e.g., Interstitial on level complete).
  7. Click Save. You'll see the ad unit ID for this ad unit.
  8. Click Done to return to the Monetize tab or click Send an email with these instructions to have instructions sent to you via email.

You've now created an ad unit for your app. To display ads in your Android, iOS, or Windows Phone app, follow the detailed instructions on incorporating the SDK and example code for creating banners (for Android, iOS, or Windows Phone) and interstitials (for Android, iOS, or Windows Phone).

Currently, you can create up to 100,000 ad units per app.

Joe is an AdMob technical expert and author of this help page. Help him improve this article by leaving feedback below.

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