The amount an advertiser pays for each click on your ads. Advertisers set CPC bids to tell AdMob how much they're willing to pay for each click.
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Cost per click (CPC)
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<p>‘My AdMob Help Page’ – your personalised Help Page to help you thrive on AdMob.</p>
Introducing our newly revamped My AdMob Page, a personalised Help page that houses relevant information for your account. You can better maintain your account health, ensure that necessary setup is completed and have the right optimisation tips targeted to your apps. Stay tuned for more!