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Learn more about the new AdMob rewarded ads

Set up an app in AdMob

The first step to making money in your app with AdMob is setting it up. Published and unpublished apps can be added. If you set up an unpublished app, you'll need to come back to AdMob and link the app to its app store entry later when it's published.

Complete the following steps to set up an app.

Set up a published app

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Apps in the sidebar.
  3. Click Add app. A dialog box appears.
  4. Click Yes.
  5. Enter the name of the app and click Search.
  6. Click Add beside the app you want to add. 

Set up an unpublished app

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Apps in the sidebar.
  3. Click Add app. A dialog box appears.
  4. Click No.
  5. Enter the app name.
  6. Select a platform.
  7. Click Add.
  8. Click Add ad unit to create an ad unit for this app or click I'll do it later to exit the page.

When it's published, you can return to AdMob and link your app to its app store entry.

Previous version of AdMob

Complete the following steps to start making money with ads in your app.

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click the Monetize tab.
  3. Click + Monetize new app.
  4. Select an app to monetize by using one of the following methods:
    • Search for your app: Search Google Play or the iTunes App Store for your app, then click + Select.
    • Add your app manually: If your app is not published yet, enter the app name and the platform, then click + Select.
      We recommend linking your app to the App Store once it's published.
    • Select from apps you have added: In the list of apps you've already added to AdMob, click + Select beside the app you want to monetize.
  5. To create an ad unit, select an ad format and enter the relevant details.
     
    Banner
    • Ad type: Choose the ad type(s) allowed to be shown in this ad unit. You can choose any combination of ad types by checking the boxes. Unchecking all of the boxes will result in an error. You must choose at least one ad type for each ad unit. Suggestion: To try and help maximize revenue for this ad unit, we suggest checking all of the boxes.
    • Automatic refresh Determine how often a new ad impression is generated. You can choose not to refresh or to refresh ads every 30 to 120 seconds. We recommend setting a refresh rate between 45 and 60 seconds.
    • Ad unit name: Enter a unique name and description that will help you find this ad unit later (e.g., Top Banner on Home).
    Interstitial
    • Ad type: Choose the ad type(s) allowed to be shown in this ad unit. You can choose any combination of ad types by checking the boxes. Unchecking all of the boxes will result in an error. You must choose at least one ad type for each ad unit. Suggestion: To try and help maximize revenue for this ad unit, we suggest checking all of the boxes.
    • Frequency capping: Choose whether or not to set a cap on the number of impressions you want to allow to show to each user. Limits the number of times ads are shown to the same user per minute, per hour, or per day for a given ad unit.
    • Ad unit name: Enter a unique name and description that will help you find this ad unit later (e.g., Interstitial on level complete).
    Rewarded video

    You can use rewarded video ad units to reward users with in-app items for watching video ads. You can specify the reward values and units associated with the ad unit’s placement in your app and set different rewards for different ad units.

    • Ad type: Rewarded video ad units are limited to video ads only.
    • Reward amount: Enter the number of reward items the user will receive. Must be a whole number.
    • Reward item: Enter the name of reward item the user will receive. Examples: Coins, extra lives
    • Checkbox: Overrides rewarded settings provided by third-party ad networks. Checked by default. 
    • Frequency capping: Choose whether or not to set a cap on the number of impressions you want to allow to show to each user. Limits the number of times ads are shown to the same user per minute, per hour, or per day for a given ad unit.
    • Ad unit name: Enter a unique name and description that will help you find this ad unit later (e.g., Coin Reward).
    Native

    Native express ad units are custom designed to match the look and feel of your app's user experience. We've created a separate set of native ads express guides to help you get started.

  6. Click Save.
  7. Review the on-screen instructions to learn how to implement the new ad unit in your app. Your app won't start serving ads to the ad unit until you've implemented the ad unit in your app's code.
    You can also click the Send an email with these instructions button to have the instructions sent to you via email so you can access them easily from outside of AdMob.
 

You've now prepared your app for monetization and created an ad unit. You can find detailed setup instructions at Google Developers to help you implement the ad unit in your app's code.

Skyler is an AdMob expert and author of this help page. Help them improve this article by leaving feedback below.

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