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Android's Privacy Sandbox initiative and AdMob

The Privacy Sandbox initiative aims to create technologies that both preserve people’s privacy online and give companies and developers the tools to build thriving digital businesses, which keeps the web and apps open and accessible to everyone. The Privacy Sandbox is an ongoing initiative that combines ideas from across the industry into new proposals that are tested, commented on, and iterated.

Privacy Sandbox on Android will strengthen privacy, while providing tools app developers need to support and grow their businesses. It will introduce new solutions that operate without cross-app identifiers (including Advertising ID) and limit data sharing with third parties.

How AdMob works with Privacy Sandbox on Android

Android Privacy Sandbox released its privacy-preserving technologies into Beta in February 2023. In September 2023, AdMob will begin supporting two of the Privacy Sandbox on Android Beta APIs (Topics API and Attribution Reporting API) in the GMA SDK. You can learn about our testing progress and approach in the following articles:

We are continuing to evaluate the Protected Audience and SDK Runtime proposals and will provide updates when we have more information.

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Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

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