AdMob Academy

Create a report

The Sites & Apps Reporting page on the Reporting tab provides detailed performance data for your app, including revenue, inventory, impressions, fill rate, CTR, and more. You can view performance data for individual or multiple apps.

All reports are based on the GMT time zone.

Complete the following steps to create a report.

  1. Log in to your AdMob account.
  2. Go to the Reporting tab and select Sites & Apps Reporting.
  3. Select from the default reports that are available or modify existing reports by following these steps:
    1. Click Customize Reporting Criteria.
    2. Select the apps you want to include in the report.
    3. Select or create a custom date range for your report.
    4. Select the ad type you want to include in the report.
    5. Select the type of report.
    6. Click Create Report.
    7. Either leave the existing name or enter a new one.
    8. Click Create Report.

You can export the report by clicking the Export to CSV or Export to XML link above the table. You can also create new custom reports by going to the Manage Reports page of the Reporting tab.