Account setup and basics

Types of ads offered by AdMob

The AdMob Marketplace includes thousands of advertisers ranging from large brands to direct response advertisers. We serve text ads, banner ads and ads specialized for mobile web sites and native applications.

Ads are grouped into categories based on the content of the service or product offered. You can filter which category of ads you want to appear on your app. By default, your app receives ads that are intended for all audiences. You can further filter the ads to include age-appropriate content or block ads from specific URLs (such as a competitive site).

To learn more about your filter options, see settings and ad filters. You can learn more about the publisher guidelines and policies. You can learn more about our banner ad sizes for Android here and for iOS here.