About linked services

The Linked services page is a comprehensive way to manage linking to additional Google services in your AdMob account. From the Linked services page, you can:

• Turn on user metrics
• Link your apps to Firebase
• Link your AdMob account to a Google Ads account

To view your Linked services page:

1. Sign in to your AdMob account at https://apps.admob.com.
2. Click Settings in the sidebar.
3. Click the Linked services tab. 

User metrics

The user metrics toggle will be discontinued in early 2024. Learn more about this change. 

Turning on user metrics gives you access to new data and powerful reports, such as the user activity report, that may help inform your monetization strategy. Learn more about user metrics:

• Turn on user metrics for your apps
• Understanding user metrics  

Firebase

Linking your AdMob app(s) to Firebase allows you to use your linked Google Analytics account data in AdMob. This allows you to view app campaign data and access advanced features in AdMob. Learn more about Firebase:

• About Firebase and AdMob
• Benefits of linking to Firebase
• Link your apps to Firebase

Google Ads 

Linking an existing or new Google Ads account allows you to create campaigns in AdMob. You can create house ad campaigns to cross-promote your apps or set up direct sold campaigns to sell ad inventory to an advertiser. Learn more about Google Ads:

• Link your Google Ads account
• About AdMob campaigns