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About encrypted signal sharing

Encrypted signal sharing is a processor feature required by bidding ad sources that use a third-party SDK. If your bidding ad source requires encrypted signal sharing, you’ll be required to accept the Ads Data Processing Terms and accept that encrypted signal sharing is a processor feature for your AdMob account.

You only need to accept these terms once in an AdMob account. If you’ve never used bidding before, you’ll be prompted to accept the terms when you set up a bidding ad source that requires encrypted signal sharing. 

Note: If you're currently using bidding sources that require encrypted signal sharing, you must accept the Ads Data Processing terms by May 31, 2022. Otherwise, AdMob will stop sending encrypted signals on bid requests from SDK-based ad sources. This may cause bidding sources to not bid or bid lower on your inventory.
 
To review and accept the terms, sign into your AdMob account and click Review terms in the warning card on your home page.  

 Encrypted signal sharing for non-personalized ads 

You can choose whether you want to share encrypted signals with a bidding ad source on non-personalized ad requests. 

When you turn on encrypted signal sharing for non-personalized ads, encrypted signals are shared on both personalized and non-personalized ad requests for the selected bidding ad source. 

When you turn off encrypted signal sharing, encrypted signals are shared on personalized ad requests only. Turning off encrypted signal sharing may result in lower revenue from ad sources. 

By default, the encrypted signal sharing for non-personalized ads is automatically turned on for the bidding ad sources that require encrypted signal sharing.

To turn on or off encrypted signal sharing for non-personalized ads for a select bidding ad source: 

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Mediation in the sidebar.
  3. Click the Bidding sources tab.
  4. Select the ad source you want to change the encrypted signal sharing settings for. 
  5. In the Settings tab, click the toggle next to encrypted signal sharing to turn it on or off. 
Note: Some bidding ad sources do not have the option to turn on encrypted signal sharing (for example, Meta Audience Network) because such ad sources don’t receive non-personalized ad requests. 

 

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