Use metrics to understand engagement

Keeping track of how your messages are performing can help you understand your app users better, as well as how they interact with your apps.

Use the metrics card at the top of the Messages page for certain message types to keep track of your rate at which your messages are being displayed to app users and the choices they select. Download and review the related .CSV file for a more dynamic and in-depth view of the data.

Reports include data for all your apps set up in Ad Manager and AdMob that display messages to users.

Metrics card

Find the metrics card

Complete the following steps to view the metrics card for a specific privacy regulation:

1. Sign in to your AdMob account at https://apps.admob.com.
2. Click Privacy & messaging.
3. Click Manage on one of the message type cards on the Privacy & messaging page. The metrics card is located at the top of the Messages page.

Displayed metrics

The following tables describe the metrics displayed in the metrics card for each message type.

European regulations messages

Metric	Description
Messages shown	Number of times a European regulations message was shown to users across all applicable sites/apps. Aggregated over the last 30 days.
Consent rate	Percentage of European regulations messages where the user consented to all of the purposes and vendors. Aggregated over the last 30 days. Formula: (Messages where the user consented to all purposes and vendors) / (European regulations messages with an outcome) Includes instances where the user clicked "Consent" and where the user consented to all options in the custom consent flow. The denominator excludes messages without an outcome.

IDFA messages

Metric	Description
Messages shown	Number of times a IDFA message was shown to users. Includes both IDFA explainers and European regulations messages shown immediately before the iOS ATT alert.
ATT consent rate	Percentage of iOS ATT alerts triggered by the IDFA message where the outcome was to allow tracking. Calculated as the IDFA ATT consent metric divided by the total number of times the ATT alert was shown. Formula: (iOS ATT alerts where outcome was "Allow tracking") / (iOS ATT alerts)

CSV report

In addition to the metrics card, this information is also available in a .CSV file that contains additional metrics and dimensions. To download the .CSV file, click Download in the metrics card.

Dimensions and metrics

General

Dimension	Description
Operating system group	The device operating system (Android or iOS).
Date	The date on which the message was displayed.
App ID	The unique ID associated with the app.

European regulations messages

Metric	Description
European regulations messages shown	Number of times a European regulations message was shown to users.
European regulations consent all	Number of European regulations messages where the user consented to all of the purposes and vendors. Includes instances where the user clicked "Consent" and where the user consented to all options in the custom consent flow.
European regulations custom consent	Number of European regulations messages where the user made a consent choice after selecting "Manage options". Excludes instances where the user consented or rejected all purposes and vendors.
European regulations no consent	Number of European regulations messages where the user rejected all purposes and vendors. Includes instances where the user clicked "Do not consent" and where the user rejected all options in the custom consent flow.
European regulations no decision	Number of European regulations messages where the user didn’t finish the message flow and therefore the message didn’t have any outcome.

IDFA messages

Metric	Description
Messages shown	Number of times a IDFA message was shown to users. Includes both IDFA explainers and European regulations messages shown immediately before the iOS ATT alert. Aggregated over the last 30 days.
ATT consent rate	Percentage of iOS ATT alerts triggered by the IDFA message where the outcome was to allow tracking. Calculated as the IDFA ATT consent metric divided by the total number of times the ATT alert was shown. Aggregated over the last 30 days. Formula: (iOS ATT alerts where outcome was "Allow tracking") / (iOS ATT alerts)