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Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

Edit and format messages

You can change the text and format elements of your messages as you build them or any time afterward. Customize the message formatting so that messages match the look and feel of your apps.

Editing message text

The default text on the message mainly depends on your app name. Most of the text is editable.

  1. Sign in to your AdMob account at https://admob.google.com.
  2. Click Privacy & messaging.
  3. Click Manage on one of the message type cards on the Privacy & messaging page.
  4. In the list of messages, click the name of the message you want to edit.
  5. Select the dialog within the message you want to edit.
  6. Select the language you want to edit from the Language drop down.
    How to edit a message language in privacy and messaging in Ad Manager.
  7. (Optional) Click Additional languages and select any additional languages in which you want to display your message.
  8. Click the element you want to edit (for example, the body text or button text) and make the desired changes.
  9. (Optional) Select additional options in the "User choices" section.
  10. When you’re ready, click Publish. Or, click Save draft to save a draft of the message and exit the message builder without publishing.

Formatting message elements

When you change the formatting of an element, it changes that element on all the applicable dialogs. For example, if you change the body text of the "Consent" dialog to green on a European regulations message, the body text of the "Manage options" dialog for that message is also changed to green.

Complete the following steps to change the formatting of a message element:

  1.  Sign in to your AdMob account at https://admob.google.com.
  2. Click Privacy & messaging.
  3. Click Manage on one of the message type cards on the Privacy & messaging page.
  4. In the list of messages, click the name of the message you want to edit.
  5. Select the element you want to format in the message dialog itself, or in the right-hand menu (for example, Body). Change the settings in the menu to change the formatting.
  6. When you’re ready, click Publish. Or, click Save draft to save a draft of the message and exit the message builder without publishing.

Formatting controls

Depending on which message type or message element you are formatting, one or more of the following controls may be available.

  • Body: Font family
  • Font size: Font size is in "em" units, which allows the text to scale with the viewer's screen size or browser settings.
  • Font color: Enter your own Hex- or RGB-defined color by clicking the Save icon.
  • Style: Bold, italic, or underline (only available for European regulations messages)
  • Alignment: Left, Right, Center (only available for European regulations messages)

"Global" element

  • Primary color: Applied to the following message elements: 
    • background color of the primary message button
    • font color of the third message button (when it is included)
    • icon backgrounds
    • toggles
    • font color of the Vendor preferences link
    • close button on help dialog triggered from the message
  • Secondary color: Applied to the background color of the secondary button in a message.

"Buttons" element

  • Primary color: Applied to the font color of the primary message button.
  • Secondary color: Applied to the font color of the secondary message button.

The buttons displayed in your messages must not be invisible, illegible, or appear disabled. While the buttons do not need to be identical, to ensure they are clearly visible, they must have matching text treatment (font, font size, font style) and, for the text of each, a minimum contrast ratio of 5 to 1.

This means that the background color and font color of the buttons displayed in your messages must differ enough to be easily readable. When you set the button background and font colors, we will detect whether there is enough contrast between the colors and let you know if you need to adjust the colors you've selected.

Select message targeting

Use geographical targeting to determine which users will see your existing messages. You can choose to show a message to all users, or only show the message to users located in specific regions.

Complete the following steps to select geographical targeting for an existing message:

  1. Sign in to your AdMob account at https://admob.google.com.
  2. Click Privacy & messaging.
  3. Click Manage on one of the message type cards on the Privacy & messaging page.
  4. In the list of messages, click the name of the message you want to edit.
  5. Click Targeting and select geographic targeting options.

Available geographic targeting options

For apps and AMP: When a user travels between regions subject to different privacy regulations, the appropriate message will be shown based on the user's current region and the targeting settings applied to the message. Valid previous consent choices will only apply if the user is currently in a region where the regulation applies.

European regulations messages

Select one of the following options to apply to the message:

  • Countries subject to GDPR (EEA and UK): Display the message to visitors in the EEA and UK.
  • Everywhere: Display the message to all visitors. 

US state regulations messages

Select the applicable US states. The message will be displayed to eligible visitors in the selected states.

  • California
  • Colorado
  • Connecticut
  • Delaware
  • Iowa
  • Montana
  • Nebraska
  • New Hampshire
  • New Jersey
  • Oregon
  • Texas
  • Utah
  • Virginia

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