Why is Ad Exchange coverage low?

This guide will help you identify what might be causing low "matched requests" rate in your reports.

How can I see my Ad Exchange coverage rate?

Sign in to Google Ad Manager.
Click Reporting Reports.
Click New report.
Enter a meaningful name for the report.
Click and select the Ad Exchange historical report type. Then, click Done.
Include the Days dimension.
Include the Coverage metric.
Click Run.

Have any Inventory rules been changed recently?YesNo I don't know

Did you find any specific rules contributing to low coverage?YesNo

Is the low quantity of matched requests caused by dynamic allocation?YesNo

Do you have Network Partners in Ad Exchange?YesNo

Is there any new partner or domain added to the network?YesI don't knowNo

Is the low quantity of matched requests caused by dynamic allocation?YesNo

Do you have Network Partners in Ad Exchange?YesNo

Is there any new partner or domain added to the network?YesI don't knowNo

Did you find any specific rules contributing to low coverage?YesNo

Is the low quantity of matched requests caused by dynamic allocation?YesNo

Do you have Network Partners in Ad Exchange?YesNo

Is there any new partner or domain added to the network?YesI don't knowNo

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