Why is Ad Exchange coverage low?

Troubleshoot why Ad Exchange isn't winning impressions

This guide will help you identify what might be causing low "matched requests" rate in your reports.

How can I see my Ad Exchange coverage rate?

  1. Sign in to Google Ad Manager.
  2. Click Reporting and then Reports.
  3. Click New report.
  4. Enter a meaningful name for the report.
  5. Click Edit and select the Ad Exchange historical report type. Then, click Done.
  6. Include the Days dimension.
  7. Include the Coverage metric.
  8. Click Run.
Have any Ad Exchange rules been changed recently?