Why is Ad Exchange coverage low?

 New reporting experience

The steps in this article reflect the new reporting experience. Look for instructions labeled "Previously" on some steps to learn where that action was previously located.

Learn more about the new reporting experience in Ad Manager


Troubleshoot why Ad Exchange isn't winning impressions

This guide will help you identify what might be causing low "matched requests" rate in your reports.

How can I see my Ad Exchange coverage rate?

  1. Sign in to Google Ad Manager.
  2. Click Reporting and then Reports. Previously: Click Reports and then Queries.
  3. Click New report. Previously: Click New query.
  4. Enter a meaningful name for the report.
  5. Click Edit and select the Ad Exchange historical report type. Then, click Done.
    Previously: Select the radio button for the report type you want to use.
  6. Include the Days dimension.
  7. Include the Coverage metric.
  8. Click Run.
Have any Ad Exchange rules been changed recently?