Ad Exchange Private Auctions

Private Auctions is a feature that allows you, as an Ad Exchange publisher, more control over how you sell your inventory, while providing preferred buyers an advantage in auction buys. You can either invite specific buyers to participate or enable buyer visibility, allowing any buyer to apply for an invite.

With Private Auctions, a portion of your non-guaranteed inventory is available to these buyers at specific minimum prices.

For detailed information, including how they work, and how to create and update your existing Private Auctions, see the topics below.