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    Google Ad Manager
    • Reservations
    • Creatives
    • Display creative types
    • Custom creatives and third-party creatives

    Open Auction rules retire soon. Get ready for the transition to first-price auction. Learn more

    Custom creatives and third-party creatives

    • Create and manage custom creatives
    • Automatically insert macros
    • Traffic third-party creatives
    • Macros
    • Escaped vs. unescaped URL macros
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