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    Google Ad Manager
    • Set up Ad Manager inventory
    • Key-values

    Open Auction rules retire soon. Get ready for the transition to first-price auction. Learn more

    Key-values

    • About key-value targeting
    • Add and target Ad Manager key-values
    • Deactivate key-values
    • How forecasting accounts for key-values
    • Report on key-values
    • Manage key-value system limits
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