May 30, 2023

I find out that yesterday, my campaign have total code served count is more than total impressions

I find out that yesterday, my campaign have total code served count is more than total impressions
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May 30, 2023
Total code served is always more then your regular impressions. Because it is the number of times the Google Ad Manager ad server, AdSense, Ad Exchange, and third-party Mediation networks responded to a request for an ad. A code serve is not counted if the ad server response is empty. 

For delayed-impression requests, the code served count value is generally more than the impressions value because code served count reflects Ad Manager responses regardless of whether a creative was actually rendered. For traditional display requests, pre-rendering creatives can also cause a discrepancy between code served count and impressions.

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