Ad Manager report dimensions
Below are all of the dimensions available in Ad Manager reports, along with information about applicable report types and categorization. Filter the table with one or more keywords to search for dimensions.
Impression counting method
Impressions and viewability related metrics are only accredited for specific impression counting methods.
You can filter your report by:
- Impression counting method
Begin to render.
Methods other than "Begin to render" aren't MRC accredited for impressions and viewability based metrics.
Dimension | Available report types |
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Audience segment (billable) Name of billable Audience segment. This includes both first-party and third-party segments used for billing purposes. Helps understand how impressions are allocated on your Ad Manager invoice. Learn more about how audience segment billing works. | |
Data partner Name of Audience segment data partner. If the segment is first-party, your Ad Manager network name is displayed. | |
Audience segment (targeted) Name of targeted audience segment, including all first-party and third-party segments that matched the user on the winning line item. | |
Age
User age. Possible values (in years):
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App version
The version number of the app. | |
Gender
User gender based on inferred behavior and interests. Possible values:
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Operating system & version
The operating system version. Examples: Android 10, iOS 12 | |
Screen class
The code class of the screen. | |
Screen name
The name of the screen. | |
Event name
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Bid range
The range within which the bid falls, divided into $0.10 buckets. | |
Bid rejection reason
Reason the bid lost or did not participate in the auction. Possible values include:
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TCF vendor Any ad technology provider name value returned here is representative of bid rejections specific to that ad technology provider, while a value of "(Not applicable)" indicates no bid rejections due to one or more ad technology providers. Combine this dimension with the "Bid rejection reason" dimension for more insights. | |
TCF vendor ID
The ID of the ad technology provider as it appears on the Global Vendor List (GVL). Only appears in the exported version of a report. | |
Advertiser The name of the advertiser company assigned to an order. Select dimension attributes to display labels, advertiser type, and more. | |
Ad network name Name of the ad network. | |
Activity Name of individual Activity. | |
Activity group Name of Activity Group. | |
Creative
Creative that served to the ad slot request. Select dimension attributes to display click-through URL, SSL scan results, or custom fields. When the Creative dimension is used to generate and download a report, the Creative ID column may contain either Creative.id or creative set id (master's Creative.id) if the creative is part of a creative set. Learn more
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Creative size (Deprecated) When the Creative size dimension is included in a report, companion delivery that is otherwise rolled up under master delivery is surfaced, so you may see higher totals than expected. This dimension is deprecated. Use "Creative size (delivered)" instead. | |
Creative size (delivered) (Beta)
Any other values show as "Unknown". Note: This dimension can't appear in the same report as the "Unfilled impressions" metric. They are incompatible. Ad Exchange impression numbers reported using this dimension may differ from the legacy "Creative Size" dimension due to how "Creative Size (delivered)" counts some Google Ads text ads. How this dimension differs from "Creative size":
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Creative type Type of creative that served to the ad slot request. Values include:
Audio ads: Many creative types include audio ads. To see a breakdown of audio ads, you can also include a size dimension. | |
Secure signal delivery (Beta)
Secure signal sharing is a processor feature that lets publishers pass obfuscated signals (such as user IDs) to third-party bidders on RTB bid requests. Shows how including secure signals and sending them to bidders can impact metrics, such as Total impressions and Total CTR. | |
Impression counting method
The method used for counting impressions. Possible values include:
Sometimes, there may be discrepancies or negative numbers when the impression counting method dimension is used. This can occur when a begin-to-render ping is received, but a downloaded ping is not received. | |
Line item The name of the line item associated to the Creative that served to the ad slot request. Select dimension attributes to display quantity, cost type, delivery indicator, and other information. Reservation traffic for this dimension may return a dash (-) in reporting. The dash can indicate delivery via inventory sharing. | |
Line item type Type of line item associated to the Creative that served to the ad slot request. Reservation traffic for this dimension may return a dash (-) in reporting. The dash can indicate delivery via inventory sharing. | |
Master and Companion creative For video master and companion creatives, master ads play within the video player; companion ads, usually display, serve to non-video ad slots in conjunction with the master. | |
Active View measurement source
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Order The name of the Order associated to the line item linked to the Creative that served to the ad slot request. Select dimension attributes to display labels, salesperson, traffickers, and more. Reservation traffic for this dimension may return a dash (-) in reporting. The dash can indicate delivery via inventory sharing. | |
Branding types Shows either Branded, Semi-Transparent, or “(Unmatched ad requests)”, depending on the amount of information about the Publisher’s page sent to the buyer who purchased the impressions. Reports that use the "Branding types" dimension will show 100% Coverage for all rows except "(Unmatched ad requests)". For this reason, Ad Requests and Coverage should be disregarded for those rows. | |
Targeting types “Personalized” (formerly known as "Interest-based") may include contextual targeting when user data, such as cookie ID, isn’t available. If you selected “Non-personalized ads” in the EU user control settings, you might still see ads under “Personalized” even though user data isn’t being used. The remaining possible values for this dimension are:
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Programmatic buyer The name of the buyer on a programmatic proposal. This dimension is only available if Ad Manager programmatic direct is enabled in your network. | |
Programmatic channel Channel of transaction. Includes Preferred Deals, Programmatic Guaranteed, Private Auctions, and the Open Auction. Transactions via First Look are included in Open Auction transactions. | |
Verified advertiser (Deprecated) Name of the verified advertiser you want to add to your list of companies. Verified advertisers are mapped between Ad Exchange and Ad Manager. Learn more | |
Verified brand (Deprecated) Name of the verified brand you want to add to your list of companies. Brands are children that are mapped to parent advertisers, providing you with more granular blocking and pricing options and reporting data. | |
Verified categories Names of the verified categories you want to add to your list of companies. Categories allow you to organize and filter your audience segments by common themes, such as Demographics, Geographic, or Interest. | |
Optimization type (Beta) | |
Advertiser (classified) Name of the advertiser, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals. Classification is non-exhaustive. Some values may appear as "(Not applicable)" and this is expected behavior. When an advertiser uses creatives associated with different landing pages, Ad Manager won't be able to determine the specific creative that will serve in advance. Instead, Ad Manager will check the advertiser mappings for each landing page and randomly report the affiliated advertiser. | |
Brand (classified) Name of the brand, as classified by Google, associated with a creative transacted through Ad Exchange and Exchange Bidding, including Programmatic Guaranteed and Preferred Deals. Classification is non-exhaustive. Some values may appear as "(Not applicable)" and this is expected behavior. | |
Serving restriction
Shows performance distributed by serving restriction. If an ad call can be subject to multiple restrictions, only the first match from the order below will be reported. Reporting figures won't overlap.
Some ad requests may fall into multiple categories in this list. In these cases, the ad request is sorted into the first applicable category according to the order shown here. Policy restrictions are not included in the Serving restrictions dimension and should be reviewed in the Policy center. Available for date ranges starting on or after January 14, 2021.
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Creative technology Type of technology used to serve the creative. Possible values are "AMPHTML", "Standard HTML", "Custom HTML", "Video", or "Other". Data for this dimension is only available for campaigns that served after March 3, 2018. | |
Unified pricing rule The unified pricing rule used to set the price applied to programmatic demand. "No pricing rule applied" may mean that the impression was unfilled, there was no matching unified pricing rule, or the auction candidate was ineligible for unified pricing rule filtering. (For example, Standard or Sponsorship line items).
Any price set applies to Open Auction and Private Auction traffic across Open Bidding and Ad Exchange that matches the targeting criteria, including First Look. Traffic from Ad Exchange and AdSense backfill is subject to the unified pricing floor.
When the floor is set using target CPM, Ad Manager attempts to achieve a target CPM across all inventory sources that are covered by the unified pricing rule. Therefore, if a unified pricing rule report is broken out granularly but doesn’t include rows for all covered inventory sources, you may see “Average eCPM” values that are below the rule’s target CPM. Learn more about activating CPM on unified pricing rules.
Note: In the above description, "price" or "pricing" refers to either target CPM or floor prices.
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Yield partner (classified) Name of the yield partner, as classified by Google. Classification is non-exhaustive. Some values may appear as "(Not applicable)" and this is expected behavior. | |
Yield partner tag For Ad Exchange, the value "Ad Exchange" is displayed. Note that metrics for the "Ad Exchange" yield partner tag are counted once for each applicable yield group Ad Exchange is part of. Only applies to Mediation; not Open Bidding. | |
Predicted viewability bucket (Beta)
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User identifier status (Beta) Possible values include:
This dimension only reports values based on 3P IDs.
Previously called "User cookie status." | |
Ad experiences (Beta) | |
Ad technology provider (Beta) Compatible only with "Bids" and "Average bid CPM" metrics. | |
Ad technology provider ID (Beta)
The ID of the ad technology provider (ATP) associated with the bid. Only appears in the exported version of a report. | |
Ad technology provider domain (Beta) Compatible only with "Bids" and "Average bid CPM" metrics. | |
Buyer network (Beta)
Identifies to publishers which buyers, including buyer networks that represent accounts (or "seats" on the exchange) owned by DSPs and ad networks, transacted on their inventory. | |
Advertiser domain (Beta) Provides more transparency into advertisers whose identities are not otherwise available. This dimension sometimes makes large-volume reports run more slowly.
Reports that use the “Advertiser domain” dimension will show 100% Ad Exchange Coverage for all rows except "(unknown)". For this reason, Ad Exchange Ad Requests and Ad Exchange Coverage should be disregarded for those rows. In some scenarios, such as RTB ads, the advertiser domain may be one of multiple submitted domains and we don't know the specific creative chosen to be served. In this case, the advertiser domain reported is one randomly chosen from the list of possible domains. "Not Applicable" indicates incompatibility with Ad server, AdSense, and Mediation demand channels. | |
Advertiser vertical (Beta) The categories displayed are identical to the ones that publishers can block. When combined with dimensions such as "Buyer networks" and "Advertisers (classified)," this dimension can provide information to effectively allocate inventory and adjust pricing strategies to include high-value advertiser segments. Why do I see "Unknown" values?
A very small number of impressions can't be categorized. And in some instances, specific advertisers can't be mapped to an Advertiser vertical. This dimension is best used when combined with other data such as "Advertisers (classified)" and "Buyer network." Reports that use the "Advertiser vertical" dimension will show 100% Ad Exchange Coverage for all rows except "(unknown)". For this reason, Ad Exchange Ad Requests and Ad Exchange Coverage should be disregarded for those rows. "Not Applicable" indicates incompatibility with Ad server, AdSense, and Mediation demand channels. | |
Buying agency (Beta) Reports that use the “Buying agency” dimension will show 100% Ad Exchange Coverage for all rows except “(Unmatched ad requests).” For this reason, Ad Exchange Ad Requests and Ad Exchange Coverage should be disregarded for those rows. "Not Applicable" indicates incompatibility with Ad server, AdSense, and Mediation demand channels. | |
Is First Look (Beta) | |
Bidder (Beta)
Shows publishers the performance of bidders, including Open Bidders and Authorized Buyers, who bid on their inventory. Available for Open Auction and Private Auction. | |
First Look pricing rule (Beta) Applies to Ad Exchange and Open Bidding. Shows "(Not applicable)" for other demand channels. | |
Programmatic deal name (Beta)
Shows publishers the performance of Preferred Deals, Private Auction, and Programmatic Guaranteed (Standard and Sponsorship) broken out by a Programmatic deal name. Shows "(Not applicable)" if no Preferred Deal, Private Auction, or Programmatic Guaranteed was involved. Previously called “Deal name.” | |
Programmatic deal ID (Beta)
Shows performance of Preferred Deals, Private Auction, and Programmatic Guaranteed (Standard and Sponsorship). The Programmatic deal ID is a system-generated number used to identify a deal between a buyer and a publisher. Shows "0" if no Preferred Deal, Private Auction, or Programmatic Guaranteed was involved. Previously called “Deal ID.” | |
Protected Audience API delivery(Beta) Values include:
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Date Note: The exported date format is based on the language and/or location associated with the Google account of the person creating the report. In reports created by other users, such as scheduled reports, the exported date format may differ from the format in reports created by you. | |
Day of week Calendar day of the week (e.g., Monday, Tuesday) | |
Hour Numeric hour of the day (0-23) according to the network time zone. | |
Month and year The related month and year. Example: "October 2019" | |
Week Weekly date range, formatted as "M/D/YY - M/D/YY". | |
Days View performance by day. | |
Weeks View performance by week. | |
Months View performance by month. | |
Demand Channel
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Yield group Note: This dimension can return a "Not applicable" value when requests are eligible for Open Bidding, but no Open Bidding partners actually bid. Impressions, clicks, revenue, and other metrics can appear in multiple report rows. | |
Yield partner Name of the "Ad network" company within a yield group. Learn more about yield partners. The value "(Not applicable)" may be returned for Yield Partner. This occurs when a request that is eligible for Open Bidding receives no bids from Open Bidding partners.
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Yield partner type (Deprecated) Mediation attributes for a yield partner. Possible values include: Mediation, Open Bidding, or Ad Exchange. This dimension is deprecated. Use Demand Channel, instead. | |
Mediation type Type of mediation request, as defined for each network in a mediation group. For example, "Mobile app". | |
Ad sources Shows the source through which transaction spend is arriving. Identifies which demand source provided the ad that filled the impression request, specifically, third-party ad networks, Ad Exchange RTB and non-RTB demand sources. These dimensions are only visible for Mediation-enabled publishers.
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Third-party ad tags Shows publishers the names of ad tags bought via Mediation. This dimension is related to Ad Network Optimization (ANO), which is now deprecated. Use Ad Manager yield management instead. | |
Third-party buyer accounts Shows the performance of third-party ad networks buying through Mediation. This dimension is related to Ad Network Optimization (ANO), which is now deprecated. Use Ad Manager yield management instead. | |
Third-party buyer currency Shows publishers the currency used by third-party ad networks. Currency is reflected in the denomination associated with user's account. This dimension is related to Ad Network Optimization (ANO), which is now deprecated. Use Ad Manager yield management instead. | |
Demand subchannel (Beta)
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Creative billing type Creative type as associated on your Google Ad Manager invoice. | |
Ad server redirect position
The position of a redirect in the VAST chain. For example, for a chain of A > B > C, A is in position 0, B is in position 1, etc. | |
Ad server VAST version
The VAST version of each ad server in the VAST chain. | |
Ad serving system
Each ad server in the VAST chain. | |
CMS metadata Contains a dimension for each key in your CMS metadata. Reporting data reflects the current state, not the historical state, of CMS metadata associations. Learn how to report on video content metadata. | |
CMS metadata key Reporting data reflects the current state, not the historical state, of CMS metadata associations. Learn how to report on video content metadata. | |
Content
The video content ingested in Ad Manager. The content source status must be active to serve ads. Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request type filter, set to is any of > Video tag when reporting on this dimension. This will show "Not applicable" when a request comes for content that hasn't been ingested or requests don't match ingested content. | |
Content bundle Reports with this dimension show all bundles where content appeared, not only the targeted bundles. Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request type filter, set to is any of > Video tag when reporting on this dimension. | |
Content metadata Displays metrics for content metadata values whose keys are enabled and mapped. Each dimension under "content metadata" is a metadata key. When you choose a dimension, the report displays the metrics for all the values assigned to that key. Learn how to report on video content metadata. | |
Creative media bitrate
The bitrate of the selected media file. | |
Creative media duration
The duration of the actual media played. | |
Creative media loading latency
The time it took for the media to load. | |
Creative media type
The MIME type of the selected media file. | |
Creative media VPAID version
Indicates whether an ad used VPAID 1, 2, 3, or did not use VPAID. | |
Custom event Applicable to Ad Manager Video and Rich Media. | |
Custom event type Type of Ad Manager Video and Studio custom event triggered. | |
Custom spot (Beta) | |
DFP waterfall Shows publishers the impact of Ad Manager waterfall on their inventory. All unmatched requests are not eligible for Ad Manager waterfall, regardless of the Video Solutions fallback type. | |
Fallback position The position of an ad returned as a result of video fallback with a VAST redirect. This dimension is compatible with impressions, clicks, conversions, and other metrics that result from fallback and non-fallback ads being served. | |
Live stream The name given to a live stream in Ad Manager. | |
Live stream ad break The name given to the ad break of a live stream in Ad Manager. | |
Metadata key Displays metrics for the keys you mapped to video content metadata. Metrics shown per key are an aggregate of all values assigned to that key. There is no limit to the number of keys displayed in a report. Video ads not targeted to specific content using the cmsid and vid parameters appear as "Not applicable" with this dimension. To limit your report to only content-specific traffic, apply the Request type filter, set to is any of > Video tag when reporting on this dimension. Learn how to report on video content metadata. | |
Position in pod To limit results to video-only traffic, filter your results using the Request type filter, set to is any of > Video tag. | |
Position of pod
The location of the pod (groups of ads shown in sequence) within the video content. Some example postions are: "Pre-roll", "Mid-roll", "Post-roll", and "Unknown position", which represents truly unknown or non-video traffic. To limit results to video-only traffic, filter your results using the Request type filter, set to is any of > Video tag. | |
VAST version (Beta) For redirects, this is not the VAST version from the third-party ad server. This dimension can be combined with all video dimensions, including content metadata, date and time, request type, ad unit and placement, and all delivery dimensions. It is compatible with total impressions metrics; sell-through metrics; viewership, error, and interaction metrics. | |
Video ad duration (Beta) Shows publishers the performance of their video ad inventory broken out by duration set on their requests in ranges of seconds and minutes. Examples: 6-10 seconds or 2-5 minutes A dash ("-") value usually indicates that either an overlay ad was served or that the impression was not filled. | |
Video ad durations Shows publishers the performance of their video ad inventory broken out by duration set on their requests, in seconds and minute ranges (e.g., 6-10 seconds or 2-5 minutes). This dimension is only available if you use Ad Exchange for Video or Ad Exchange for Games. A dash ("-") value usually indicates that either an overlay ad was served or that the impression was not filled. | |
Video ad request duration
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Video ad type (Beta) Shows publishers the performance of their video ad inventory broken out by type. Includes the following formats:
Applies to Ad Exchange, Open Bidding, and AdSense. Shows "(Not applicable)" for Ad Server. | |
Video ad types
This dimension is only available if you use Ad Exchange for Video or Ad Exchange for Games. | |
Video continuous play type (Beta) | |
Video redirect third party (Beta) The third party where Google Ad Manager was redirected for the creative, based on the domain. This may be useful in determining fill rate of different creative vendors or for troubleshooting errors by server. Commonly used vendors are displayed by name; others are shown by domain. This dimension is based on the "Creative" dimension, and is compatible with the same dimensions and metrics. | |
Video SDK version
See more information on each SDK. This dimension can be combined with all video dimensions, request type, date and time, ad unit, and all creative dimensions. It is compatible with impression metrics; video viewership, interaction, and error metrics. | |
Ad Exchange product (Beta) | |
Ad unit (all levels) The name of the ad unit. Select dimension attributes to display the ad unit code. | |
Ad request size (Deprecated) Only selectable with limited set of metrics, including "unfilled impressions" and "codeserves." Only shows a single size per request, even if the request contained multiple sizes. The Creative sizes dimension generally matches the ad request size when the ad request contains a single size. This dimension is deprecated. Use "Requested ad sizes" instead. | |
Key-values
Key-values associated to an ad slot request. Use the "Ad Server Targeted Impressions" and "Ad server impressions" metrics to differentiate between targeted and untargeted impressions. | |
Placement Name of the placement that currently includes an ad unit associated with an impression, click, or other event. Learn more | |
Requested ad sizes
Includes all ad sizes in each ad request, accurately reflecting ad requests with multiple inventory sizes. The size is displayed in the format "wxh" with multiple sizes separated by comma (e.g., 300x250, 600x300). You can apply filters to this dimension to only include certain sizes. How this dimension differs from "Ad request size":
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Channels Shows publisher performance by inventory segment. Learn more about channels Sometimes, there may be multiple channels with the same name. When the Channels dimension is included in a report or you choose it as a filter, the report aggregates the data from all the like-named Channels and displays the combined data in the report results. This may lead the calculated total ad requests to exceed the actual total number of ad requests. Inventory that isn't associated with any channel will be excluded from the report. | |
Channel (Beta) Shows publisher performance by inventory segment. Sometimes, there may be multiple channels with the same name. When the Channel dimension is included in a report or you choose it as a filter, the report aggregates the data from all the like-named channels and displays the combined data in the report results. This may lead the calculated total ad requests to exceed the actual total number of ad requests. Inventory that isn't associated with any channel will be excluded from the report. Applies to Ad Exchange and Open Bidding. Shows "(Not applicable)" for other demand channels. | |
DFP Ad Units Show performance by Ad Manager Ad units (if using Ad Manager as your ad server). If a request was made directly of Ad Exchange, and not from Ad Manager, the value displays as (No inventory unit). Ad Manager requests include dynamic allocation or enhanced dynamic allocation. Learn more about Ad Manager Ad Units. Choose the DFP Ad Units (Top Level) dimension to include only top-level ad units in your report. | |
DFP Ad Units (Top Level) (Beta) If a request was made directly to Ad Exchange, and not through Ad Manager, the value displays as "(No inventory unit)". Ad Manager requests include Dynamic Allocation. | |
Pricing rules "No pricing rule applied" can occur for a number of reasons. Here is a list of the most common instances where a pricing rule isn't attached:
Shows "First Look pricing rule" when First Look is present. | |
Sites Shows publishers data for their domains and subdomains. The use of this dimension isn't the same as reporting on URLs. The Sites dimension doesn't have to be manually defined in the user interface to generate results, unlike URLs. If the value "(unknown)" is returned when reporting on the Sites dimension, it indicates that this data came from sites with invalid URLs. | |
Tags
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URLs Shows publishers the performance of their domains, subdomains or pages for URLs defined under "Inventory." Ad requests are only counted for URLs that have been defined under "Inventory." If you use subdomains, your impression and revenue numbers may be inflated if you include the “URL” dimension in reports. Say that you have a site with a base domain of example.com and the subdomains foo.example.com and bar.example.com. If you include the URL in your report, data for the subdomains gets counted twice (as part of both the base domain and the subdomain), thus overstating impressions and revenue. Including the “Site” dimension can provide more accurate numbers, but this data also may include impressions to sites that you don’t control or that don’t have your ad tag directly on them. Learn more about why your reports include sites you don't manage. | |
Inventory sizes Shows the performance of the ad size requested. Formerly known as "Ad sizes." Learn more about ad sizes. Here are additional Inventory size labels:
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Creative sizes Shows performance by the actual winning ad size of the creative. Here are additional Creative size labels:
Reports that use the "Creative Sizes" dimension will show 100% coverage for all rows except "(Unmatched ad requests)." For this reason, Ad requests and Coverage should be disregarded for those rows. | |
Ad types Shows the performance of different ad types. Possible ad types in reporting include:
Not all of these ad types might appear on your inventory. | |
Expandable types (Deprecated) Shows publishers the performance of expandable ad types on their inventory.
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Products Shows the performance of specific products - for example, Display, Video, Mobile-In app, Ad Exchange for Games, et cetera. This dimension is only visible if you use another Ad Exchange product, such as Video or Mobile. | |
Request sources Shows performance by different inventory sources.
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Ad request sizes List of sizes included in the ad request, separated by comma. Video sizes are appended with "v". | |
DFP Placements Show performance by Ad Manager placements (if using Ad Manager as your ad server). Ad Manager requests include dynamic allocation. | |
Video placement Show performance by video placement. | |
Domain
Shows performance by top domain, such as "example.co.uk". Excludes subdomains. | |
Custom dimensions
View dimensions created from key-values defined in your network. Learn more | |
Inventory bundle
The name of the inventory bundle associated to the line item linked to the Creative that served to the ad slot request. Learn more | |
Inventory format (Beta)
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Child network code | |
Ad unit (top level) The name of the ad unit. Displays only top-level ad units, with impression data for each child ad unit aggregated toward the total for its parent ad unit. Select dimension attributes to display the ad unit code. | |
PPID presence
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ATT consent status
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Secure signal presence (Beta)
Secure signal sharing is a processor feature that lets publishers pass obfuscated signals (such as user IDs) to third-party bidders on RTB bid requests. Shows how including secure signals and sending them to bidders can impact metrics, such as Total impressions and Total CTR. | |
Traffic source (Beta)
Note: Publishers must set the traffic source to "Purchased" or "Organic" on the ad request to see those values in reporting. If no value is set, we'll report "Undefined." Core compatibility | |
URL (Beta) Applies to Ad Exchange and Open Bidding. Shows "(Not applicable)" for other demand channels. If you use subdomains and include the “URL” dimension in reports, your impression and revenue numbers may be inflated. Say that you have a site with a base domain of example.com and the subdomains one.example.com and two.example.com. If you include the URL in your report, data for the subdomains gets counted twice (as part of both the base domain and the subdomain), thus overstating impressions and revenue. Including the “Site” dimension can provide more accurate numbers, but this data also may include impressions to sites that you don’t control or that don’t have your ad tag directly on them. Learn more. | |
Ad type (Beta)
Not all of these ad types will appear on your inventory. Applies to Ad Exchange, Open Bidding, and AdSense. Shows "(Not applicable)" for other demand channels. | |
Dynamic allocation (Beta)
Applies to Ad Exchange and Open Bidding. Shows "(Not applicable)" for other demand channels. | |
Auto-refreshed traffic
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City City associated to IP address from ad slot request | |
Country Country associated to IP address from ad slot request | |
Metro DMA region associated with the IP address included in the ad slot request. | |
Postal code Postal code associated with IP address from the ad slot request. Available for the following countries: Canada, France, Germany, India, the UK, and the USA. | |
Region Region associated with the IP address included in the ad slot request. | |
Countries Shows the countries where users viewed ads on the publishers inventory. If you see the "Unknown Region" value, this means that the user geo lookup failed and those requests, impressions, and clicks were served to globally targeted ads. | |
Ad request source
The description indicating where the ad came from, which may be useful in determining feature support or for troubleshooting. Possible sources are: Dynamic Ad Insertion, Server-side, Client-side, or Unknown. This dimension can be combined with all video dimensions, request type, date and time, ad unit, and all creative dimensions. It is compatible with impression metrics; video viewership, interaction, and error metrics. | |
Device categories Shows the performance of different ad platforms and devices: Desktop, Tablet, Smartphone, Feature phone, Set-top box (STB), and Connected TV (CTV) device. Mobile-app publishers can use other mobile-related dimensions for more granular insights on mobile advertising performance. | |
Device category Shows delivery by device category: Desktop, Feature phone, Smartphone, Tablet, Set-top box (STB), and Connected TV (CTV) device (Beta). | |
Devices (Beta) Shows performance by specific user mobile device. Possible values include:
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Inventory types (expanded) Note: Video takes precedence over any other value, for example, if there is an in-stream video impression on a desktop device, it will be attributed to in-stream video and not desktop web. Values include:
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Request type (Beta)
Note that the value "Google Ad Manager Tag" is no longer in use, but shows for compatibility reasons. | |
Targeting Information about the browser, device, and other environments into which a line item or creative served. The data included in this dimension is delineated by the prefixes below:
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App names (Deprecated) Shows publishers performance by mobile app names as they would appear on the iTunes™ or Google Play™ store - e.g., “Angry Birds” This dimension is deprecated. Use "Mobile App names" instead. | |
Bandwidth Allows publishers to see performance by different mobile user connection types, e.g., Wifi, etc. This dimension is only available if you use Ad Exchange for Video, Ad Exchange for Games, or Ad Exchange In-app. | |
Carrier name Allows publishers to see performance by mobile user connectivity, e.g., “Verizon (US)” This dimensions is only available if you use Ad Exchange for Video, Ad Exchange for Games, or Ad Exchange In-app. | |
Devices Allows publishers to see performance by mobile user device type, e.g., “Android Tablet (Google)” This dimensions is only available if you use Ad Exchange for Video, Ad Exchange for Games, or Ad Exchange In-app. | |
Operating systems Allows publishers to see performance by different mobile user OS versions. Only available for mobile users. This dimensions is only available if you use Ad Exchange for Video, Ad Exchange for Games, or Ad Exchange In-app. | |
Browser
Name and version number of the user's browser (e.g., Microsoft Internet Explorer 11). For browsers that auto-update, like Google Chrome, no version number is displayed. Does not apply to mobile web and mobile apps. | |
Mobile App SDK status
Know whether the SDK that was used to serve mobile app impressions was the current version or an older, legacy version.Values may include:
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Operating system (Beta)
The mobile device operating system and version number. Not available for desktop inventory and may exclude some less common OS versions. Desktop operating systems are always classified as "Unknown." | |
App SDK version(Beta) Note: Currently, only the Google Mobile Ads SDK for iOS is supported. Google Mobile Ads SDK for Android traffic for this dimension will return a dash (-) in reporting. | |
Mobile App ID Shows publisher performance by mobile app ID. | |
Mobile App names Shows publisher performance by mobile app name. Similar to the "App names" dimension available for Historical reports. | |
Site (Beta) Shows publishers data for their domains and subdomains. The use of this dimension isn't the same as reporting on URLs. Unlike URLs, the Site dimension doesn't have to be manually defined in the user interface to generate results. Returns "(unknown)" for data from sites with invalid URLs. Applies to Ad Exchange and Open Bidding. Shows "(Not applicable)" for other demand channels. | |
Operating system category Note: Non-mobile app impressions will be reported as "Others" until 1/11/22. After that date, these impressions will be reported as "Unknown." | |
Browser category Note: Non-web impressions will be reported as "Others" until 1/11/22. After that date, these impressions will be reported as "Unknown." | |
Ad location (Beta) Shows whether a given piece of publisher inventory was above (ATF) or below the fold (BTF) of a page. Here are reasons why you may see "Unknown" as an Ad location value:
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Branding type (Beta) This dimension applies to Ad Exchange and Open Bidding. Shows “(Not applicable)” for other demand channels. Reports that use the "Branding type" dimension will show 100% Coverage for all rows except "(Unmatched ad requests)". For this reason, Ad Requests and Coverage should be disregarded for those rows. | |
Applies to Ad Exchange and Open Bidding. Shows “(Not applicable)” for other demand channels. “Personalized” (formerly known as "Interest-based") may include contextual targeting when user data, such as cookie ID, isn’t available. If you selected “Non-personalized ads” in the EU user control settings, you might still see ads under “Personalized” even though user data isn’t being used. The remaining possible values for this dimension are:
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Bandwidth (Beta) Allows publishers to see performance by different mobile user connection types, such as cable, DSL, and OC12. Available for Ad Exchange and Open Bidding. | |
Carrier (Beta) Allows publishers to see performance by mobile user connectivity, such as “Verizon (US).” Available for Ad Exchange and Open Bidding. | |
Interaction type
Whether the impression was a rewarded request or not, in which case "Unknown" is displayed. Learn more about rewarded ads. | |
Inventory types
Shows performance by general groups of inventory. Possible values are:
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App names (Beta)
Shows performance by mobile app. | |
Rendering SDK
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Is AdX direct (Beta) Returns "TRUE" for AdX Direct traffic (new) and "FALSE" otherwise (all existing Historical report traffic). | |
Native ad format name Break down your reports by native ad formats. Native ad formats define the variables that determine the content of your ads. Note that non-native values display as “(Non-native ad)” and are included in the totals. | |
Native style name Break down your reports by native style. Native styles determine how your native creatives look for a segment of inventory. Note that non-native values display as “(No native style)” and are included in the totals. | |
Multiplex style name Break down your reports by Multiplex style. Multiplex styles determine how grids of ads look for a segment of inventory. Learn more | |
Assignment
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Inventory ownership Shows publishers the ownership of Scaled Partner Management (sub-syndicated) domains.
If inventory ownership for video ad requests displays as "uncategorized", this is likely because the This is an account-level setting and not available to all publishers. | |
Inventory ownership (Beta) Shows publishers the ownership of Scaled Partner Management (sub-syndicated) domains.
If inventory ownership for video ad requests displays as "uncategorized," this is likely because the Applies to Ad Exchange and Open Bidding. Other demand channels will show "(Not applicable)." This is an account-level setting and not available to all publishers. | |
Network partner names Displays the name of the network partner. If the network partner name for video ad requests displays as "non-represented", This is likely because the This is an account-level setting and not available to all publishers. | |
Partner
A publisher with whom you have an agreement to share ads and revenue. | |
Network partner name (Beta) Displays the name of the network partner. If the network partner name for video ad requests displays "non-represented," this is likely because the Supported for Ad Exchange and Open Bidding demand channels. Other channels will show (Not applicable). This is an account-level setting and not available to all publishers. | |
Partner
A publisher with whom you have an agreement to share ads and revenue. | |
All salespeople Breakdown of data by both primary Salesperson and all Secondary salespeople assigned to an Order. | |
Salesperson Aggregated data rolled up under the primary Salesperson assigned to an Order. | Note: For Historical reports, you can also include the "Line item" dimension. |
Agencies Show performance by buying Agency. Not all buyers pass the agency name. As a result, we may not show a name, we may display "(unknown)" or "(No agency)." Reports that use the “Agencies” dimension will show 100% Coverage for all rows except “(Unmatched ad requests)”. For this reason, Ad Requests and Coverage should be disregarded for those rows. | |
Ad locations Shows whether a given piece of publisher inventory was above (ATF) or below the fold (BTF) of a page. Here are reasons why you may see "Unknown" as an Ad location value:
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Advertisers Shows performance by advertiser. Reporting displays all of the advertisers that can be identified. Other advertisers are broken out into the following groups:
Reports that use the “Advertisers” dimension will show 100% coverage for all rows except “Unmatched ad requests”. For this reason, Ad Requests and Coverage should be disregarded for those rows. When an advertiser uses creatives associated with different landing pages, Ad Manager won't be able to determine the specific creative that will serve in advance. Instead, Ad Manager will check the advertiser mappings for each landing page and randomly report the affiliated advertiser. | |
Advertiser domains Shows performance by advertiser URL. For example, Big Soda Pop Co. might map to a domain name of delicious.cola.com. Provides more transparency into advertisers whose identities are not otherwise available. This dimension sometimes makes large-volume reports run more slowly.
Reports that use the “Advertiser domains” dimension will show 100% Coverage for all rows except "(unknown)". For this reason, Ad Requests and Coverage should be disregarded for those rows. In some scenarios, such as RTB ads, the advertiser domain may be one of multiple submitted domains and we don't know the specific creative chosen to be served. In this case, the advertiser domain reported is one randomly chosen from the list of possible domains. | |
Advertiser verticals Shows performance by specific advertiser categories, for example, Arts & Entertainment and Travel & Tourism, which is useful to help understand performance across different advertiser segments. The categories displayed are identical to the ones that publishers can block. When combined with dimensions such as Buyer networks and Advertisers, this dimension can provide information to effectively allocate inventory and adjust pricing strategies to include high-value advertiser segments. Why do I see "Unknown" values?
A very small number of impressions cannot be categorized. There might also be some instances where specific advertisers cannot be mapped to an Advertiser vertical. This dimension is best used when combined with other data such as "Advertisers" and "Buyer networks." Reports that use the "Advertiser verticals" dimension will show 100% Coverage for all rows except "(unknown)". For this reason, Ad Requests and Coverage should be disregarded for those rows. Incompatible with:
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Brands (beta) Shows brand level details for granular advertiser reporting in Ad Exchange. Learn more about Brands. When combined as the child of the Advertiser dimension, this dimension can show the relationship between advertiser and its brands. For example, when advertiser and brands dimensions are selected, the report output might display a food company as the advertiser, then the cereal they manufacture as the brand. Reporting displays all of the brands that can be identified. Other brands are broken out into the following groups:
Reports that use the "Brands" dimension will show 100% coverage for all rows except "Unmatched ad requests". For this reason, Ad Requests and Coverage should be disregarded for those rows. | |
Buyer networks Identifies to publishers which buyers (including Buyer Networks which represent accounts (or "seats" on the exchange) owned by DSPs and ad networks) transacted on their inventory. In Ad Exchange historical report type, reports that use the "Buyer networks" dimension will show 100% Coverage for all rows except "(Unmatched ad requests)." For this reason, Ad requests and Coverage should be disregarded for those rows. | |
DSPs Shows performance by Demand Side Platform buyers. With the use of the 'Buyer network' and 'DSP' dimensions together, you can discern which ad networks sent ads and for whom specifically the bid was on behalf of. Buyers have two methods of trafficking a campaign, using real-time bidding (RTB) or non-RTB. When "no DSP" is displayed in report results, it often means that the impression either couldn't be associated with a DSP, was unmatched, or was served via mediation or another non-RTB solution. Reports that include the "DSPs" dimension will show 100% Coverage for all rows except "(No DSP)," so the Ad requests and Coverage metrics should be disregarded for those rows. | |
Deal names Shows publishers the performance of Preferred Deals broken out by a Deal name. Will show "Open Auction," if no Preferred Deal or Private Auction was involved. Learn more about Deal names and Deal IDs. Reports that use the “Deal names” dimension will show 100% Coverage for all rows except “Open auction”. For this reason, Ad Requests and Coverage should be disregarded for those rows. | |
Deal IDs Shows performance of Preferred Deals. The Deal ID is a system-generated number used to identify a deal between a buyer and a publisher. The ID is included in all bid requests that are passed as part of a preferred deal. Will show "Open Auction," if no Preferred Deal or Private Auction was involved. Reports that use the "Deal IDs" dimension will show 100% Coverage for all rows except "Open auction". For this reason, Ad Requests and Coverage should be disregarded for those rows. | |
Transaction types Shows performance by Deal type. Learn more about Transaction types. Ad Exchange supports the following Deal types:
Reports that use the "Transaction types" dimension will show 100% Coverage for all rows except "Open auction". For this reason, Ad Requests and Coverage should be disregarded for those rows. Note: Unmatched queries don't apply to transaction type. The default transaction type in reporting is "Open Auction," unless "First Look" is available. For multiple Ad Exchange winners (pods), the transaction type reported refers to the impression in slot_position 1. | |
Bid ranges (gross) (Deprecated) Most buyers exclude their bid data from this report. Learn more about Buyer networks and reports for Bid landscape.
Bid data is updated approximately every 36 to 48 hours. Generally, running bid data for yesterday or today won't display any data. Therefore, for better results, run your report in a couple of days. Learn more about Bid landscapes reports. | |
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