Ad requests allowing mediation rejection reasons
Review the following table to understand the rejection reasons found under the "Ad requests allowing mediation" card in Ads traffic navigator.
Here's a breakdown of what you can view in each column:
- Rejection reason: This column describes the rejection reason in detail.
- Suggested action: This column suggests actions you can take to resolve the rejection reason. If there's no suggested action, the entry shows "No action recommended."
Rejection stage: This column indicates the rejection stage in a card's visualization where you'll find the rejection reason.
To filter the table:
- Click Filter with a few keywords, and enter one or more keywords in the search box.
- Click Narrow by and select a rejection stage.
| Rejection reason | Suggested action | Rejection stage |
|---|---|---|
| Google policy issue Mediation ads can't serve to this request due to Google policy. | View how to fix policy issues that affect ad serving. | |
| App open ads blocked "App open" ads are not allowed for this publisher. | If your app is in Google Play’s Designed for Families program, it isn’t eligible for app open ads. Learn about trafficking app open ads. | |
| Native request not using MediaView for main asset Programmatic native ads using native advanced must use MediaView (not ImageView) for main image assets. | Review the Mobile Ads SDK developer documentation for native advanced (Android). | |
| Native templates missing The request was missing a native template. | Set up templates for native inventory. Learn more about native ad settings. | |
| Offline ads blocked An offline ad request was blocked because the publisher has not been enabled. | Contact your account manager to determine if your apps should be allowed to make offline ad requests. | |
| Unspecified No additional details are available. | No action recommended. | |
| App not set up The app can't serve ads because it isn't set up in Ad Manager. Learn more about setting up an app in Ad Manager. | Finish setting up the app. | |
| About "Ad requests with no partners" This rejection stage shows the number of ad requests that don’t have targeted mediation partners. No rejection reasons are specified. | If you'd like to learn more about setting up and targeting mediation partners using yield groups, visit Introduction to mediation. | |
| Bid below publisher floor The bid was below a publisher-configured floor. | Review your First Look and other pricing rule configurations. | |
| Blocked by buyer protection The publisher has disallowed this buyer from serving on the ad request. | Review blocked buyers and update as needed. | |
| Google creative policy violation The partner can't serve to this request due to Google policy. | Review the information on real time bidding and changes to Google ads. | |
| Unconsented creative vendors The user did not consent to vendors detected to be called by this creative. | You may want to review how consent is gathered and passed. | |
| Open Auction blocked Open Auction backfill is not allowed for the request, and this bid is not First Look or a deal. | Check requirements for Open Auction and other transaction types. | |
| Try your keywords on Google Web Search. | ||