Ad requests allowing header bidding trafficking rejection reasons
Review the following table to understand the rejection reasons found under the "Ad requests allowing Header bidding trafficking" card in Ads traffic navigator.
Here's a breakdown of what you can view in each column:
- Rejection reason: This column describes the rejection reason in detail.
- Suggested action: This column suggests actions you can take to resolve the rejection reason. If there's no suggested action, the entry shows "No action recommended."
Rejection stage: This column indicates the rejection stage in a card's visualization where you'll find the rejection reason.
To filter the table:
- Click Filter with a few keywords, and enter one or more keywords in the search box.
- Click Narrow by and select a rejection stage.
| Rejection reason | Suggested action | Rejection stage |
|---|---|---|
| Google policy issue Header bidding trafficking ads can't serve to this request due to Google policy. | View how to fix policy issues that affect ad serving. | |
| App open ads blocked "App open" ads are not allowed for this publisher. | If your app is in Google Play’s Designed for Families program, it isn’t eligible for app open ads. Learn more about trafficking app open ads. | |
| Native request not using MediaView for main asset Programmatic native ads using native advanced must use MediaView (not ImageView) for main image assets. | Review the Mobile Ads SDK developer documentation for native advanced (Android). | |
| Native templates missing The request was missing a native template. | Set up templates for native inventory. Learn more about native ad settings. | |
| Offline ads blocked An offline ad request was blocked because the publisher has not been enabled. | Contact your account manager to determine if your apps should be allowed to serve offline ad requests. | |
| Unspecified No additional details are available. | No action recommended. | |
| About "Ad requests with no bids" This rejection stage does not specify rejection reasons. It shows the number of ad requests that don’t have header bidding trafficking bids. | To learn more, visit Header bidding trafficking. | |
| Bid below publisher floor The bid was below a publisher-configured floor. | Review your First Look and other pricing rule configurations. | |
| Unspecified No additional details are available. | No action recommended. | |
| Blocked by advertiser protection The advertiser or its site was excluded by the publisher. | Review your blocks on advertisers or advertiser URLs. | |
| Blocked by category protection One or more detected categories were excluded by the publisher through protections. | Review your category protections. | |
| Try your keywords on Google Web Search. | ||