Total ad requests rejection reasons
Review the following table to understand all rejection reasons found under the "Total ad requests" card in Ads traffic navigator.
Here's a breakdown of what you can view in each column:
- Rejection reason: This column describes the rejection reason in detail.
- Suggested action: This column suggests actions you can take to resolve the rejection reason. If there's no suggested action, the entry shows "No action recommended."
Rejection stage: This column indicates the rejection stage in a card's visualization where you'll find the rejection reason.
To filter the table:
- Click Filter with a few keywords, and enter one or more keywords in the search box.
| Rejection reason | Suggested action | Rejection stage |
|---|---|---|
| Newsletter ad requests blocked Newsletter ads are not allowed for this publisher. | Activate newsletter ads. Learn about managing email newsletters. | |
| App open ads blocked "App open" ads are not allowed for this publisher. | If your app is in Google Play’s Designed for Families program, it isn’t eligible for app open ads. Learn more about trafficking app open ads. | |
| In-game immersive ad requests blocked In-game immersive ads were not allowed. | Contact your account manager to determine if your apps should be allowed to serve immersive ad requests. | |
| MCM MI request without child network An MCM Manage Inventory request is missing a child network. | Make sure your ad tag specifies the correct child network code. | |
| Gaming interstitial ad requests blocked Interstitial ads are not allowed for this gaming request. | Ask your account manager to enable this feature. For a general overview, visit Display an H5 gaming interstitial ad. | |
| App pending review The app is not yet approved by Google. | Learn more about app readiness. | |
| SPM requests blocked SPM was sunset and is no longer available in Ad Manager. | Use MCM instead. | |
| Unapproved MCM relationship An MCM request was disapproved due to an issue with the relationship. | Check child publisher readiness. You may also review MCM relationships or Ad Manager Partner Guidelines. | |
| Site not approved Site not valid for publisher or publisher relationship. The site may not be registered correctly, or may be passed incorrectly in the ad request. | Review how you manage your sites. | |
| Google policy issue A policy issue prevented an ad request from being processed. | View how to fix policy issues that affect ad serving. | |
| Unspecified No additional details are available. | No action recommended. | |
| Try your keywords on Google Web Search. | ||