Using Funding Choices as a Consent Management Platform for IAB TCF v2.0

Funding Choices is a Consent Management Platform (CMP) that integrates with Google’s advertising services to help you gather your visitors’ consent for privacy regulations. This solution is approved by the Interactive Advertising Bureau (IAB)’s Transparency and Consent Framework (TCF) v2.0 for GDPR. When it’s used to manage consent for ads served through Ad Manager or AdMob, Funding Choices integrates with Google’s advertising services to help you gather your visitors’ consent.

To start using Funding Choices to manage consent on your sites and apps:

  1. Click Privacy & messaging and then Go to Funding Choices to set up a Funding Choices account.
    For Ad Manager users, the "View EU user consent & CCPA settings" and "Edit EU user consent & CCPA settings" user role permissions are required to access this option.
  2. When Funding Choices opens in a new tab or window, follow the prompts to get started on your consent message.
You can use Funding Choices API for non-Google tags. Google tags will respect the ad technology provider settings.

Go to the Funding Choices help center

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