In-article and in-feed video ads

Requirements for in-article & in-feed video ads

Programmatic, reservation, and Open Bidding campaigns

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Programmatic campaigns

In-article and in-feed video ads can be served via dynamic allocation and are also available with Open Auction, Preferred Deals, Private Auctions, and Programmatic Guaranteed. Learn more about transaction types.

In-article & in-feed video ads are available by default. They can be blocked by turning on the "Block non-in-stream video ads" ad experience control.

Dynamic allocation requirements

Level Requirements
Line item
  • Ad type: The "Display" line item must be used

  • Expected creatives: A display size must be targeted in the line item (for example, 300x250).

    Ad Manager looks at all sizes to determine eligibility of in-article and in-feed video and uses the largest of the eligible for rendering (based on aspect ratio and minimum height and width).

 
Additional constraints may make in-article and in-feed video ineligible. For example, if the ad is in the right or left rail, then Ad Manager may send the request without an in-article and in-feed placement signal.

Programmatic Guaranteed and Preferred Deals requirements

Level Requirements
Proposal line item

Add targeting: "Display" or "Mobile app" must be selected as the "Inventory type"

Line item
  • Ad type: The "Video or audio" ad type must be used

  • Expected creatives: The line item must specify a video creative size (for example, 300x250v), and the display equivalent of that size (300x250) must be present in requests coming from targeted inventory to be eligible.

    Ad Manager uses the largest of the eligible sizes for rendering (based on aspect ratio and minimum height and width).

 
Additional constraints may make in-article and in-feed video ineligible. For example, if the ad is in the right or left rail, then Ad Manager may send the request without an in-article and in-feed placement signal.

Reservation campaigns

Level Requirements
Line item
  • Ad type: The "Video or audio" ad type must be used
  • Expected creatives: A video creative size must be selected (for example, 300x250v)
  • Add targeting: Select "Mobile app" or "Display" as the "Inventory type"

Line items can target both in-stream and non-in-stream formats.

Open Bidding

You can request in-article and in-feed video ads from third-party exchanges with Open Bidding.

When you set up a video yield group, you should choose Banner as the ad format, and Web as the inventory type. Target the inventory that you've activated for in-article and in-feed video, and add a yield partner that supports this video demand.

If an ad slot is eligible for in-article and in-feed video, Open Bidding requests may contain both video and display. If the buyer is not opted out of bid flattening, exchanges receive separate requests for video and display.
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