Get started with native

This article describes the general process for trafficking native ads.

1. (Programmatic only) Link your Ad Exchange account to Ad Manager

In Ad Exchange, link your Ad Exchange account to Ad Manager. Under your account settings, enable third-party access.

2. Create ad units if needed

You can either create new ad units or use existing ones as you normally would. Under “Sizes”, select Fixed size and then select pixel sizes or Fluid if you want to enable responsive slots for native ads.

3. Choose how to create native ads and complete the steps for the option you select

Learn more about the three main options: Guided design editor, HTML & CSS editor, and Android & iOS app code.

4. Create an order and line items as you normally would

  • If you’re using native styles, ensure that both the style targeting and line item targeting match the request.
  • We strongly recommend you have banners compete with native ads to maximize performance.

The line item size you need to enter for native varies based on the transaction type:

Transaction type Action
Traditional transactions

In the "Inventory sizes" field, select a native ad format (rather than a traditional size). Native line items use native ad formats as creative placeholders instead of sizes.

  • Native styles: This enables native line items to deliver to all sizes for which you have set up native styles.
  • Custom rendering: Handles the sizing and layout in the app.
Ad Exchange line items In the “Inventory sizes” field, select Native (Native).
Private Auctions
  • For the Ad Exchange line items you want to target, in the “Inventory sizes” field, select Native (Native).
  • In the Private Auction, use the appropriate size depending on the type of native delivery method being used:
    • Native styles: Use the sizes in the ad requests/tags.
    • Custom rendering: Use the Custom rendering size.
Programmatic Guaranteed and Preferred Deals
  • Start a programmatic proposal as you normally would and add a new proposal line item.
  • The proposal line item needs to have the name of the native ad format entered as the size.

5. Add native creatives

After selecting “Native” as the creative type:

  • Traditional: Select the native ad format you used in the line item in step 4.
  • Programmatic: Add an Ad Exchange creative with the “Native” size, or add the “Native” size to an existing multi-size creative. Learn more

6. (Fluid size only) Add Fluid to your ad request in GPT or the GMA SDK

If you're trafficking the "Fluid" size for native ads in the Ad Manager UI, add the special Fluid size to a multi-size ad request in Google Publisher Tags or the Google Mobile Ads SDK. This will make your native ads responsive when they win.

7. Report on native line items as you would for other line items in Ad Manager

When you report with the "Creative size (delivered)" dimension, you’ll see a value of “Native” for Custom rendering and “Fluid” for Native styles that are fluid-sized.

That’s it! Ad Manager takes care of the rest. For Native styles, we’ll render the ads with the right styles and deliver them to the desired destinations, whether it be desktop web, mobile web, or apps.

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