Protections eligibility

Here’s a summary of which protections apply to each transaction type.

Transaction type	Protections
Programmatic Guaranteed	Only these protections apply: Cookies and data uses User-based data These ad technologies: Interactive video ads (VPAID), Real player, Quicktime, Windows Media, Rollover Expandables (Beta), and Google - Expandable (Beta). Custom label protections Advertiser/Brand protections, if the checkbox for "Apply to all direct traffic as well" is selected when creating the protection. Competitive exclusions Allow unknown or minimum platform policy compliance only ads (for advertiser-managed creatives only) Restricted category opt-ins for alcohol only Creative and advertiser blocks inserted through the Ads Review Center
Preferred Deals	Only these protections apply: Cookies and data uses User-based data These ad technologies: Interactive video ads (VPAID), Real player, Quicktime, Windows Media, Rollover Expandables (Beta), and Google - Expandable (Beta) Allow unknown or minimum platform policy compliance only ads (for advertiser-managed creatives only) Restricted category opt-ins Creative and advertiser blocks inserted through the Ads Review Center
Open Bidding	Ad content, except cookies and data uses (non-Google demand), and Competition protections apply to bidders who have "Filter creatives based on your Protections" enabled. Cookies and data uses (non-Google demand) always apply.
Open Auctions	All protections apply EXCEPT Custom labels
Private Auctions	When the "Override blocks" option is off, all protections apply EXCEPT: Advertiser/Brand Buyer Inventory Exclusions Custom labels When the "Override blocks" option is on, ad experience controls still apply.
First Look	All protections apply EXCEPT: Inventory exclusions Custom labels
AdSense	No Ad Manager protections apply. AdSense protections are set in the AdSense UI.
Traditional	These protections always apply: Custom labels Competitive exclusions Advertiser/Brand protections apply if: The checkbox for "Apply to all direct traffic as well" is selected when creating the protection Your line items are tagged with verified advertisers/brands No other protections apply to Traditional transactions.