Ad Manager and Ad Exchange program policies
Resolve issues in the App policy center
The Policy center displays all of the current enforcements on your apps. Enforcements can either block all advertising (for example, "Ad serving disabled") or restrict which advertisers can bid on your inventory (for example, "Restricted demand").
You may receive enforcements due to various issues with your content:
- Policy violations that must be fixed. Policy violations are enforced with either "Ad serving disabled" or "Restricted demand".
- Publisher restrictions are not policy violations so you don't need to change your content or ad requests. However, content with publisher restrictions receive "Restricted demand".
- Filter and download policy violations and publisher restrictions
- App-level enforcements
- Policy center FAQs
You can use the filter and download options in the Policy center to help you find and manage policy violations and publisher restrictions:
- Click filter to only see certain apps or to only see certain enforcement dates.
- Click download to download a CSV file of all pages or sections with violations for all apps or individual apps.
If you've received a notification about your app, check below to find out more about the issue and what action you need to take.
If the "Must fix" column says "Yes", one of your apps, site sections or pages is not currently in compliance with the Program policies and, as a result, an enforcement has been taken. When the action is taken on a page, then the page is violating policy. When the action is taken on a site or site section, then there are multiple pages within the site or site section that are violating policy. When this occurs, you need to check your entire site or site section and make changes to bring it into compliance with our policies.
After you address the policy violations on your site, site section, or pages, you may request a review. Alternatively, if you want to stop serving ads on the policy violating sites, site sections or pages, you can remove the Ad Manager ad code from those sites, site sections or pages. The policy violations will be automatically removed from the Policy center within 7-10 days.
If the “Must fix” column says "No", it means that your site has content that falls under the Google Publisher Restrictions. While you can choose to monetize this type of content, you will likely receive reduced advertising as not all ad sources will be able to bid on it.
If you address any of the publisher restrictions on your site, site section, or pages, you may request a review. Alternatively, if you want to stop serving ads on the pages, you can remove the Ad Manager ad code from your pages and they will be automatically removed from the Policy center within 7-10 days.
Requesting a review
After you've made the required changes for a policy violation and/or the optional changes for a publisher restriction, you may request a review of your app. Note that there's a monthly limit on the number of reviews you can request. If you’re requesting a review because you’ve fixed issues, make sure you upload the new version of your app to Google Play and/or the App Store before you request a review.
Note: If you want ads to resume or continue serving to your app, request a review for each app with issues in your Policy center.
- Sign in to Google Ad Manager.
- Click Admin Policy App policy center.
- In the "Apps with policy enforcements" section, find and click the site with the enforcement.
- Click the Down arrow to open the detailed view of the enforcement.
- Click Request review.
- Complete the form and click Request review.
We'll typically review your app within one week but sometimes it can take longer. Based on the results of the review, enforcements may be removed. If other issues are found, the Policy center and enforcement will be updated appropriately.
Google Play policy restrictions
The Google Play policy restrictions section lets you know if you have a Google Play suspension and the date it was issued. Click Fix in Google Play to learn how to fix this violation.
Learn more about the Google Play violations
Here are the answers to some frequently asked questions about the Policy center: