Ad Manager and Ad Exchange program policies

Resolve issues in the Web policy center

To review your Web policy violations in Google Ad Manager, visit the Web policy center: Admin and then Policy and then Web policy center.

The Policy center displays all of the current enforcements on your sites. Enforcements can either block all advertising (for example, "Ad serving disabled") or restrict which advertisers can bid on your inventory (for example, "Restricted demand"). 

You may receive enforcements due to various issues with your content:

  • Policy violations that must be fixed. Policy violations are enforced with either "Ad serving disabled" or "Restricted demand".
  • Publisher restrictions are not policy violations so you don't need to change your content or ad requests. However, content with publisher restrictions receive "Restricted demand".
To find out if you need to take action on an enforcement, review the "Must fix" column in your Policy center. The column will say "Yes" if an enforcement is due to a policy violation. It will say "No" for publisher restrictions.
In this article:

Filter and download policy violations and publisher restrictions

You can use the filter and download options in the Policy center to help you find and manage policy violations and publisher restrictions:

  • Click filter  to only see certain sites, site status, or to only see certain enforcement dates.
  • Click download Download to download a CSV file of all pages or sections with violations for all sites or individual sites.

Site-, section-, and page-level issues

If you've received a notification about your site, a section of your site or a page, check below to find out more about the issue and what action you need to take.

Policy violation

If the "Must fix" column says "Yes", one of your apps, site sections or pages is not currently in compliance with the Program policies and, as a result, an enforcement has been taken. When the action is taken on a page, then the page is violating policy. When the action is taken on a site or site section, then there are multiple pages within the site or site section that are violating policy. When this occurs, you need to check your entire site or site section and make changes to bring it into compliance with our policies.

After you address the policy violations on your site, site section, or pages, you may request a review. Alternatively, if you want to stop serving ads on the policy violating sites, site sections or pages, you can remove the Ad Manager ad code from those sites, site sections or pages. The policy violations will be automatically removed from the Policy center within 7-10 days.

Publisher restriction

If the “Must fix” column says "No", it means that your site has content that falls under the Google Publisher Restrictions. While you can choose to monetize this type of content, you will likely receive reduced advertising as not all ad sources will be able to bid on it.

If you address any of the publisher restrictions on your site, site section, or pages, you may request a review. Alternatively, if you want to stop serving ads on the pages, you can remove the Ad Manager ad code from your pages and they will be automatically removed from the Policy center within 7-10 days.

Warning (Sites only)

A warning means that one or more of your sites is not currently in compliance with the Ad Manager Program policies. To resolve this, you need to make changes to your site to bring it into compliance. Some pages of the site may also have page-level or section-level enforcements with restricted ad serving.

If you don't make changes, further actions may be taken on your site or account.

Requesting a review

After you've made the required changes for a policy violation and/or the optional changes for a publisher restriction, you may request a review of your site. Note that there's a monthly limit on the number of reviews you can request.

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Policy.
  3. In the "Sites with enforcements" section, find and click the site with the enforcement.
  4. Click the Down arrow Down Arrow to open the detailed view of the enforcement.
  5. Click Request review.
  6. Complete the form and click Request review.

We'll typically review your site within one week but sometimes it can take longer. Based on the results of the review, enforcements may be removed. If other issues are found, the Policy center and enforcement will be updated appropriately.

Account-level enforcements

Suspension

If you receive a suspension it means that your account has been suspended due to one or more program policy violations. We recommend you use the suspension period to investigate the sources of invalid traffic, identify and block suspicious traffic, and put measures in place to ensure your ad traffic complies with our guidelines and policies.

During the suspension, no ads are shown, your payments are on hold, and your latest revenue may be deducted from your account and refunded to advertisers. After the suspension period, we'll automatically re-enable ad serving, remove the payment hold and monitor your account to ensure compliance. Note that you cannot request a review for an account suspension. For more information, see: account suspended for invalid traffic or policy reasons.

If additional issues are found, either during the suspension period or after your account suspension ends, your account may be permanently disabled.

You're responsible for ensuring that your properties comply with our program policies at all times. We suggest that you regularly check your sites and pages for compliance.

Impacted products

The violations can be related to sites and pages that use various products. To help you solve the issue, each policy violation provides the list of impacted products associated with the impacted Web property codes for that given violation:

  • Display (Web property code of the format ca-pub-xxxx)
  • Video (Web property code of the format ca-video-pub-xxxx)
  • Games (Web property code of the format ca-games-pub-xxxx)

Policy Center FAQs

I removed my ad code. Why can I still see a page-level enforcement in my Policy center?
It can take up to a week for our systems to re-check your page. Once it's confirmed that the ad code is no longer present, the page-level enforcement is removed from your Policy center.
Why can't I request a review for one of my page-level enforcements?

There are several reasons why you might not be able to request a review for a page-level enforcement:

  • You've reached your monthly limit of reviews
  • You already have a review in progress for that page
  • It's a type of policy violation that you can't request a review for in the Policy center. For example, some copyright and malware policy violations have their own review process. If your content has been removed due to a Digital Millennium Copyright Act Notice of Infringement, you can file a counter-notification request here. For malware violations, visit your Google Search Console and request a review.
Why was my review request for a page-level enforcement canceled?
Your review may have been canceled either because the page was inaccessible to our reviewers or because there was no ad code on the page.
Will I see an alert notification on my home page if I have a page-level enforcements?
Notifications for page-level enforcements do not appear on your homepage, but they are sent to your email. You can also review all pages with violations in your Policy center.
Does the Policy center show all pages found to violate program policies?
No. The Policy center shows violating pages that have generated ad requests in the last 7-10 days. Certain pages (for example, those with very low daily traffic) will not appear in the Policy center. You're responsible for ensuring that your properties comply with our program policies at all times. We suggest that you regularly check your sites and pages for compliance.
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