Your Home dashboards supplement reports by showing new opportunities and giving you insights into which of your strategies have been the most effective.
The Overview dashboard provides a snapshot of your network's performance over the selected time period. Information about impressions, revenue, and eCPM can be filtered by dimensions and channels. A period-over-period comparison and chart display how performance has trended over time. Learn how to customize your Overview Home dashboard.
Click View in reporting at any time to immediately open a report with the displayed metrics and add dimensions and filters for further investigation.
Get started
Complete the following steps to view your Overview Home dashboard:
- Sign in to Google Ad Manager.
- Click Home. The Overview Home dashboard displays by default.
Select a date range and add dimension filters
On the Overview dashboard, you can apply a date range and one or more dimension filters across all the cards. By default, a 30-day date range is applied. If a card displays no results, try adjusting the date range or dimension filters.
- To change the date range, next to the date, click
and select a preset or custom range.
- To add a dimension filter, click Add filter, then select a filter, and then click Apply.
- To remove a filter, click
.
Programmatic and non-programmatic channels
- Programmatic channels: Impressions transacted through Ad Exchange open auction, Preferred Deals, Private Auctions, and Programmatic Guaranteed.
- Non-programmatic channels: Impressions from order line items, booked directly in Ad Manager.
Overview card |
Insight cards |
Ad Manager can make suggestions and highlight revenue opportunities based on the performance of your Ad Manager and Ad Exchange accounts. These insights may include:
- Knowing what's changing
See which advertisers, countries, devices, or inventory sizes are significantly performing or falling behind. Get notified when something seems out of the ordinary, such as a large drop or increase in revenue or viewability for particular inventory. - Comparing your network to similar publishers
See how your network's latency and viewability compare with other Ad Manager networks with similar impression volume and inventory within your vertical. These comparisons have been scaled to match your own inventory. - Finding new opportunities
Looking at comparable publishers, Ad Manager displays revenue potential using AMP, First Look, and other features.
Explore the Overview Home dashboard cards
- Use the card to compare how your unified pricing rules influenced your bid landscapes over a selected time period.
- Select a pricing rule to view related data in a combined bar and line chart.
Overview
The values in the chart represent ranges of values and net revenue, and illustrate bid distribution. You can use the data in the chart to understand which bid amounts are winning auctions and how those winning values affect your estimated revenue.
The following axes appear in the chart for each of your pricing rules:
- Bid count axis (left): The number of bids that occurred within each bid range. Each bar in the chart is color-coded to represent 1) the winning bids and 2) the highest losing bids.
A winning bid is a bid that won an auction and generated an impression. A highest losing bid is the highest bid from Authorized Buyers or Open Bidding where neither were the winner of the auction. This might happen for one of the following reasons:- The highest bid (from Authorized Buyers and Open Bidding) in the auction was below the floor you set in the unified pricing rule.
- The bid was outbid by a remnant line item with a higher CPM, and the remnant line item won the impression with a higher CPM.
- The bid was below the temporary CPM of a guaranteed line item, and a guaranteed campaign won the impression instead.
A highest losing bid is only attributed to a single unified pricing rule, even in cases where multiple rules match the targeting criteria for the bid. Losing bids reveal missed opportunities where the floor is set by the UPR being evaluated in the card.If the floor was set by conditions other than the UPR (such as First Look or other inventory rules), then the "Losing Bid" is "Other." The goal is that publishers can evaluate what traffic they could potentially recover when changing only the UPR rule floor. "Other" means that the traffic is likely not recoverable by lowering the subrule floor.
- Bid range axis (bottom): The amount of each bid, grouped into ranges. The bars in the chart are arranged along this axis and demonstrate which bid ranges accounted for more bids.
- Estimated revenue axis (right): The estimated net revenue associated with each bid range, represented by a line in the chart.
Note: Not all bids will become impressions and generate revenue. This may lead to some minor discrepancies between the amount of potential revenue represented by winning bids and the actual earned revenue from impressions.
Show or hide bid data on the chart
You can show or hide bid data (winning bid auction channels and losing bid rejection reasons) on the chart. And you can group or break down the data to organize it.
- Click
to expand a pricing rule, then select Everything or a single pricing option.
- Next to "Chart view," choose an option:
- To view a breakdown of bids, select Break down bids.
- To organize bids into a group, select Group bids.
- To show or hide losing bids by rejection reason, under "Losing bids," check or uncheck a box.
All boxes are checked by default. - To show or hide winning bids by auction type, under "Winning bids," check or uncheck a box.
All boxes are checked by default.
About pricing rule data on the card
If a pricing rule is inactive, "Inactive" shows next to its name.
- To view data for bids that aren't associated with any of your pricing rules, under "Rule name," select No pricing rule applied.
- To view data for a pricing rule that isn’t displayed, in the top-right corner, click Search pricing rules and enter a rule.
- For CPC line items, pricing rules may not be applied at times to calculate eCPM.
Overview
To view performance of your programmatic video inventory, check the "Programmatic video signals " card on the Overview Home dashboard. At the top of the card, you can view impressions, fill rate, eCPM, and eligible requests.
Plus:
- To view performance for different platforms, in the top-right corner of the card, click the dropdown and choose an option.
- To view a detailed report for a selected tab, at the bottom of the card, click View in reporting.
Use Ad Manager reports to understand your video signals
Ad Manager Reports can help you better understand buyer demand for your video inventory by showing you granular data on your signal coverage and programmatic monetization performance. You can drill into specific slices of your video inventory (such as ad units, line items, platforms or apps) to gain insight into these dimensions:
- User identifier status: This dimension tells you whether a valid audience advertising identifier signal (IFA, for example) was present for a programmatic ad request. Possible values include:
- Active: was present and active
- Restricted: was present but inactive due to restrictions on how identifier may be used
- Missing: wasn't present
- Predicted viewability: The estimated viewability of your inventory based on your ad slot's historical and environmental data, grouped by the following viewability thresholds:
- ≥50%
- 20% to 49%
- ≤19%
- Unknown
- Known domain or app: Includes App names (for mobile app/CTV inventory) and Domain (for web inventory). These signals verify, for you and your buyers, that your inventory is from a known and brand-safe site or app.
View a snapshot of your signal coverage
You can view a network-level snapshot of your instream video inventory’s programmatic signal score, which is defined in the table:
| Card tab | Values | ||||
|---|---|---|---|---|---|
| Video signal score | High | Medium | Low | ||
| User identifier status | Active | Active | Restricted | Missing | Anything not captured in high or medium segments |
| Predicted viewability | ≥50% | ≥19% | ≥19% | ≥19% | |
| Known domain or app | Known | Unknown | Unknown | Known | |
To find opportunities to increase critical signal coverage on video inventory with low signal scores, you can use two different views within the video signals card:
- View 1: Inventory by health score
The "Video signals score" tab helps publishers understand how much of their total video inventory has a high, medium, and low health grade broken out by all video platforms, web, TV and game console, or app.The metrics provided at the top show impressions, fill rate, eCPM, and Programmatic eligible requests for the time period with comparisons to the last time period. The metrics include all programmatic transaction types (Open Auction, Private Auction, Preferred Deals, Programmatic Guaranteed) with bid requests sent to all demand sources (Authorized Buyers including Google Ads and Display & Video 360, and Open Bidders).
To view a report with the dimensions that make up each score (User identifier status, Predicted viewability, Domain and App names), on the "Video Signal Score" tab, click View in reporting. - View 2: Inventory by key programmatic signals
The next three tabs ("User identifier status," "Predicted viewability," and "Known domain or app") show the trends of each of these key signals over time.To view a report, on a tab, click View in reporting.
The "VAST errors" card on your Home dashboard allows you to view actionable video errors without having to run a report. You can quickly and easily find line items and creatives whose errors are impacting your inventory, allowing you to troubleshoot issues based on specific VAST errors.
To view the VAST errors card:
- Sign in to Google Ad Manager.
- Click Home, then Overview.
- To display the "VAST errors" card, select All inventory or In‑stream video and audio from the inventory filter at the top of the page. Other selections will hide the card.
-
Once you locate the "VAST errors" card, you can toggle between two views:
The "Overview" view
The "Overview" view displays a graph that shows the frequency and dates of video errors plotted over the time period chosen on your Home dashboard. The percentage of increase or decrease of these errors compared to the previous period is also shown. You can select to display 5 types of error data.
Available data to display
- Total video errors shows the total number of video errors.
- Total video fatal errors shows the number of errors that likely caused the video player to stop the request for the failed ad and either request another ad, or resume playback of the video content.
- Any of the VAST error codes (
100-900) shows the number of errors specific to the selected code.
Click View in reporting to see all impression data and detailed error counts for the selected time period.
All other error code data is an aggregate of all VAST versions. Click View in reporting to see the data broken down by VAST version.
The "Line item" view
The "Line item" view displays a similar graph, but is focused on specific line items. In addition to error count and error rate over time, this view calculates the total impact in revenue caused by the errors. The top 5 offending line items are shown based on the selected metric.
Available data to display
- Video error count shows the total number of video errors for the line item.
- Video error rate shows the percentage of video errors that occurred when a line item delivered.
- Video error impact shows an estimate of the revenue impact for the line item. This is calculated as:
[Total error count × (Total revenue / Total impressions)]
Line items with a high proportion of fatal errors have low or 0 realized revenue and a low calculated impact score. Use the "Video error count" or "Video error rate" metrics to investigate trends in fatal errors.
Click Show details to see all metrics for the offending line items. You can then optionally click to open the line item, or click View in reporting to see all impression data and error counts for the selected time period.
- Rows with no name and no ID show as "
-" and aren't associated with a line item. - Rows with no name and a non-zero ID show just the ID.
- Otherwise, the name and ID are concatenated with "
|".
See insights and comparisons
Use the "Performance summary" card to compare performance across different metrics and dimensions. Learn more about your traffic, and what's performing best.
Change the metrics and dimensions applied to the data in the card and add filters to narrow the scope of the data. The card will display up to 5 items related to the dimension and metric selected.
- Use the "Break down by" selector for applying a dimension to your data. Values include "App," "Country," "Yield partner," "Inventory format," "Inventory type," "Browser category" and "None".
- Use the metric cards to change how your data is displayed. Values include "Impressions," "Revenue," and "eCPM".
Learn more about the data displayed in the card:
- Hover over the lines in the chart to learn more about the data at that point in time.
- Click Show details to see more information based on the selected breakdown.
- Click View in reporting to open the full report for further investigation.
See your top performing mobile apps
Choose the App breakdown to see which of your mobile apps are bringing you the most revenue, impressions, and eCPM. Click the name of an app to see a detailed dashboard, or click Show details, then View in reporting to further investigate all of your apps.
You can also "claim" an app for targeting in the card by clicking the "Claim app for targeting" links and adding them to your mobile apps list in Ad Manager. Claiming apps from the Google Play Store and Apple App Store will make app targeting much easier using rules.
- Unknown appears if the app name is missing.
- Not applicable and Invalid app IDs received appear if the ad request doesn't include an app ID. Values in this row represent total impressions, revenue, and eCPM for all apps without an app ID. Non-app traffic may also appear.
Compare demand channels
Use the "Demand comparison" card to compare how different demand channels are performing over the selected time period. Customize the chart by selecting different demand channels and dimensions from the drop-down menus.
- Click Show details to see a table with totals for each demand channel across all of the metrics. The table only shows data for the demand channels that recorded impressions during the selected time period. Click the name of a demand channel in the table to open a report filtered by that channel and further broken down by advertiser or ad unit.
- Click View in reporting to open the full report for further investigation.
View aggregate data across all demand channels
To add a line to the chart representing the total across all demand channels, click the name of one of the demand channels in the table and select All demand channels. This will display the data in aggregate in the chart and table.
The Yield report has been deprecated
The Yield report has been deprecated and is no longer available. You can find similar functionality in the "Demand comparison" card on your Overview Home dashboard, along with more insights and analysis.
The different Home dashboards can be used together to get a full picture of how your network is performing. And for more in-depth exploration, you can open any of the cards as reports by clicking View in reporting.
Learn how to reproduce yield report results in your demand comparison card
See your top classified advertisers and yield partners
See which classified advertisers and detected yield partners are bringing you the most revenue, impressions, eCPM, and viewability. Click the name of a classified advertiser to see a detailed dashboard, or click View in reporting to investigate all classified advertisers or yield partners further.
Yield partners currently detected from line items
Ad Manager detects yield partners from line items using multiple signals, including line item names and bid traffic signals. This detection is approximate and only selected exchanges can be detected from line items, including the following:
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Anomalies card
Identity insights
About the card
You can use the Industry benchmarks card to compare the performance of your network to the performance of similar inventory across other publishers. For the card to show data, your network administrator has to enable Benchmarks. By default, Benchmarks is enabled.
Use the card to view insights by:
- Percentage of impression share: Shows your share of impressions as a percentage for the selected inventory type
- Dimensions and filters: Break down data by Continent, Demand channel, Device category, and Inventory type, and apply filters for more granular insights
- Two benchmark charts: Provides benchmark data visualizations for Ad Exchange revenue, Ad Exchange eCPM, CTR, Impressions, and Viewability
How to use the card
Step 1
To access the Industry benchmarks card, an administrator must enable Benchmark insights:
- Sign in to Google Ad Manager.
- Click Admin, then Global settings.
- Under “Network settings,” scroll down to “Report settings” and turn on
Benchmark insights.
Learn more about Benchmarks.
Step 2
With Benchmark insights enabled, you can start using the card on your Overview Home dashboard.
- Sign in to Google Ad Manager.
- On the Overview Home dashboard, add the Industry benchmarks card.(Help me add a data card)
- To review benchmarks, click the dropdown
- Continent
- Demand channel
- Device category
- Inventory type
- To apply a dimension filter, click Add filter
, then make your selections, then click Apply.
- For more details, on a table row, click Expand
.
- Compare your network (the blue line) against the industry benchmark (the red line).
- To view other benchmark data:
- Next to the metric selector with “Ad Exchange revenue” as the default, click the dropdown
- Next to the metric selector with “Ad Exchange eCPM” as the default, click the dropdown
- Next to the metric selector with “Ad Exchange revenue” as the default, click the dropdown
