Only available in Google Ad Manager 360.

Target ad breaks with SCTE-35 signals

Ad Manager supports broadcast standard SCTE-35 signals for Dynamic Ad Insertion on live stream content. This allows you to use metadata from SCTE-35 markers to perform break-level ad targeting (for example, the first break in live sporting event). See the supported ad markers for HLS and DASH for markup details.

You can request a copy of the SCTE-35 specification at

For any issues related to DAI troubleshooting or outages, contact publisher support.

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