Set up Data Transfer file types

Only available in Google Ad Manager 360.

After Data Transfer is enabled, you can set up the file types for your reports. 

If you’re an administrator, you can update delivery settings as follows:

• Add, remove, and update file types for your Data Transfer reports.
• Add, remove, and reorder fields in Data Transfer files.

You can set any Data Transfer file type to “active” or “inactive.” File types set to active are included in your reports. Billing is based on your number of active file types. When you add or remove file types, your billing automatically updates to reflect the changes. 

Before you begin

• The "Modify data transfer fields" user role permission is required. 
• At least one Data Transfer file type must be added to your Ad Manager network. Learn how to get started with Data Transfer.

Set up Data Transfer file types

Add a new Data Transfer file type

By default, new file types are set to "active." Active file types show in your Data Transfer reports. To configure a file type without adding it to reporting, you can set the file type to "inactive" when you create it. 

1. Sign in to Google Ad Manager.
2. Click Admin  Data transfer  New configuration.
   If “New configuration” isn’t available, it means all available file types have been added.
3. To set Data Transfer reporting, in the top-right corner, click and select an option:
   • Active: The file type will be added to your Data Transfer report.
     This setting is the default. 
   • Inactive: The file type will be removed from your Data Transfer report.
     Choose Inactive if you want to configure the file type, but don't want to add it to your report or billing right now.
4. Under “Event type,” click  and select an event type.
5. To add Data Transfer fields, under "Fields," click Type to search and select one or more fields on the list.

   Fields show in the report in the order you add them.

   • To remove a field, uncheck its box on the list, or click  on the field name. 
   • To reorder fields, remove fields that appear after or to the right of a field, and include them again in the correct order.
6. Under “Separator,” click  and choose the separator you want to appear between field values in your files.

   Note: The default separator is a comma ( , ). If the character you choose for a separator appears within the text of the field values in the Data Transfer file, it will be stripped out.

   For example, if you choose a comma ( , ) as the separator, the comma would be removed from the field value "Catherine's Bakery, LLC". This example would become "Catherine's Bakery LLC" in the Data Transfer file.

7. Under "Google Storage page with the files," take note of the link. Your files are delivered there.
   Learn more about accessing Ad Manager storage buckets.
8. Click Save Save and continue to confirm activation.
   After you activate a file type: 
   • Its status can’t be changed for 1 hour, so the first file can generate.
   • The file type will be billed.

Update an existing Data Transfer file type

You can change a file’s configuration, such as adding new fields, at any time. File type status (active or inactive) can be changed 1 hour after an activation.  

1. Sign in to Google Ad Manager.
2. Click Admin  Data transfer  the name of an event type.
3. To set Data Transfer reporting, in the top-right corner, click and select an option:
   • Active: The file type will be added to your Data Transfer report.
     This setting is the default. 
   • Inactive: The file type will be removed from your Data Transfer report.
4. To update Data Transfer fields, under "Fields," choose an option:
   • To add a field, click Type to search and check the box for a field on the list.
   • To remove a field, uncheck the box for a field on the list, or click  on the field name.
   • To reorder fields, remove fields that appear after or to the right of a field, and include them again in the correct order.
5. To change the separator you want to appear between field values in your files, under “Separator,” click  and select an option.

   Note: The default separator is a comma ( , ). If the character you choose for a separator appears within the text of the field values in the Data Transfer file, it will be stripped out.

   For example, if you choose a comma ( , ) as the separator, the comma would be removed from the field value "Catherine's Bakery, LLC". This example would become "Catherine's Bakery LLC" in the Data Transfer file.

6. Under "Google Storage page with the files," take note of the link. Your files are delivered there.
   Learn more about accessing Ad Manager storage buckets.
7. Click Save.
8. If you set the file type to “Active,” click Save and continue to confirm.
   After you activate a file type: 
   • Its status can’t be changed for 1 hour, so the first file can generate.
   • The file type will be billed.

How long until my files show the changes?

Saved changes appear in the following hour's file. For example, if you update your Data Transfer settings at 10:30 AM, the 11:00 AM file and all following files will use the updated settings. All file generation timestamps are in Pacific Standard Time (PST).

If you remove a field, that field's data is not included in Data Transfer files generated and delivered after that point. You can add the field again, but any files delivered while the field was removed will not contain the field's data. Data cannot be retroactively filled into a previously delivered file.